Yingjiao Xu

About

Yingjiao Xu is a Professor in the Department of Textile and Apparel, Technology and Management at the Wilson College of Textiles, North Carolina State University. She is a native of China and holds a B.S. in Textile Engineering from Donghua University, an M.S. in Textile Merchandising from Renmin University of China, and both an M.S. in Applied Statistics and a Ph.D. in Human Ecology from Louisiana State University. Dr. Xu joined the Wilson College of Textiles faculty in July 2010 after serving for a decade at Ohio University, where she taught courses in Retail Merchandising and conducted research focused on consumer behavior. Her industry experience includes working with organizations such as the China International Clothing and Accessories Fair, the China National Garment R&D Center, and Beima Trade & Technology Development Company during her graduate studies. Her research centers on consumer behavior and market analysis within the textiles and fashion industry, investigating consumer decision-making from social, psychological, and cultural perspectives, with a recent emphasis on consumer responses to innovations in fashion retailing. Her work aims to bridge academic insights with practical applications, contributing to a deeper understanding of evolving consumer trends in the global fashion marketplace.

Research topics

• Computer Science
• Psychology
• Social psychology
• Sociology
• Human–computer interaction
• Computer graphics (images)
• Microeconomics
• Marketing
• Business
• Multimedia

Selected publications

• Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach

  International Journal of Consumer Studies · 2021 · 106 citations

  Abstract This study aimed to investigate consumers’ adoption intention toward augmented reality (AR)‐enhanced virtual try‐ons (VTOs) by examining the effects of consumers’ evaluations of technology attributes on their immersive experiences, perceived value, and adoption intention based on the stimulus–organism–response (SOR) framework. To explain variations in consumers’ evaluations and adoption of AR‐enhanced VTOs, two important personality traits that pertain to the use of AR‐enhanced VTOs, se…

  PublisherDOI

• Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects

  Journal of Fashion Marketing and Management · 2020 · 83 citations

  Purpose The purpose of this study was to investigate the relationship between consumers' perceived media characteristics, telepresence, attitudes and adoption intention towards augmented reality (AR)-based virtual fitting rooms (VFRs). Additionally, the mediating effect of telepresence was examined. Design/methodology/approach Data were collected from 352 university students and analysed using structural equation modelling. Findings Empirical results suggest significant positive influences of me…

  PublisherDOI

• Consumption of Sustainable Denim Products: The Contribution of Blockchain Certified Eco-Labels

  Journal of theoretical and applied electronic commerce research · 2024-02-16 · 17 citations

  articleOpen accessSenior author

  Consumers’ growing interest in the environmental and social impacts of products has increased demand for sustainable fashion items, particularly denim. Emerging technologies such as blockchain technology and labeling certifications have been developed to address sustainability issues by improving supply chain transparency and efficiency. This research investigates the trade-offs consumers make when purchasing sustainable denim jeans and the impact of sociodemographic factors on their decision-ma…

  PublisherOA PDFDOI

• Transforming luxury: young consumers' motivations towards purchasing virtual luxury non-fungible token wearables

  International Journal of Retail & Distribution Management · 2024-09-16 · 13 citations

  articleSenior author

  Purpose This study explores young consumers' motivations for purchasing Virtual Luxury Non-Fungible Token Wearables (VL-NFTs) from luxury brands, which are virtually crafted luxury wearables minted as blockchain-based NFTs. Specifically, it investigates the relationships among consumers' perceived value of VL-NFTs, engagement with NFTs and purchase intention and the mediating effect of consumer engagement with NFTs. Design/methodology/approach Data were collected via an online survey of 504 youn…

  PublisherDOI

• Walking the Talk: Unraveling the Influence of the Sustainability Features of Leather Alternatives on Consumer Behavior toward Running Shoes

  Sustainability · 2024 · 13 citations

  This study seeks to explore the impact of the sustainable features of running shoes on consumers’ inclination to pay a premium price. This research delves into the mediating effect of perceived sustainability and the moderating roles of environmental consciousness and animal conservation in the association between the sustainability features of running shoes and consumers’ willingness to pay a premium. Data were gathered through an online survey distributed on Amazon MTurk. This study employed a…

  PublisherOA PDFDOI

Frequent coauthors

• Hanna Lee

  22 shared

• Wenna Han

  Wilson College

  16 shared

• Anne Porterfield

  North Carolina State University

  13 shared

• Hanna Lee

  6 shared

• Jitong Li

  North Carolina State University

  4 shared

• Qiong Tao

  North Carolina State University

  4 shared

• Shraddha Yadav

  Wilson College

  4 shared

• Helmut H. Hergeth

  Wilson College

  4 shared

Labs

• Research Lab at Wilson College of TextilesPI

Education

• B.S., Textile Engineering

  Donghua University (formerly China Textile University)

• M.S., Textile Merchandising

  Renmin University of China

Similar researchers at North Carolina State University

• Byoungho Ellie Jinh-40
• Yasir Nawabh-39
• Ahmed Hassaninh-23