Byoungho Ellie Jin

About

Dr. Byoungho Ellie Jin is a distinguished scholar whose research centers on fashion brands’ internationalization, branding, consumer behavior, and retailing in emerging markets, along with innovative business models. Her scholarly interests have expanded to include the innovation and competitiveness of small- and medium-sized enterprises (SMEs) and the revitalization of the U.S. textile and apparel industry. She has authored over 155 peer-reviewed articles across multiple disciplines and has received several best paper awards at national and international academic conferences. Her recent book, 'Global Fashion Business,' and her contributions as co-series editor of the Global Fashion Brand Management series highlight her expertise in global fashion brand management.

Research topics

• Computer Science
• Business
• Industrial organization
• Advertising
• Human–computer interaction
• Psychology
• Marketing
• Economics
• Microeconomics

Selected publications

• Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation

  Journal of Business Research · 2024-02-14 · 87 citations

  article
  PublisherDOI

• Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness

  Fashion and Textiles · 2021 · 65 citations

  1st authorCorresponding

  Abstract Based on the stimuli-organism-response model, this study aims to examine whether consumers’ store experience through virtual reality (VR), compared to website experience, can attract them enough to perceive the online store as appealing. Two types of stimuli were developed for the experiments: consumers’ VR store experience (106 data) (i.e., having respondents experience 360-degree-based VR store videos recorded at a fashion retailer) and store website experience (107 data) (i.e., havin…

  PublisherDOI

• Negative and positive contamination in secondhand fashion consumption: does culture matter?

  International Marketing Review · 2023-11-13 · 16 citations

  article

  Purpose Despite the growing popularity of online secondhand platforms globally, there is a lack of studies exploring how consumers worldwide perceive contamination and the use of secondhand goods differently according to the culture. Based on the consumer contamination theory, this study aims to investigate the cultural differences of South Koreans and Americans by examining three variables (e.g. transaction type, ownership duration and physical attractiveness) related to consumers' perception o…

  PublisherDOI

• Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic

  Journal of Fashion Marketing and Management · 2023-09-22 · 10 citations

  article

  Purpose The purpose of this paper is to examine the factors that influence older adults' intention to use virtual fitting room technology during the COVID-19 pandemic based on the extended technology acceptance model (TAM). Design/methodology/approach An online survey was conducted with a sample of older adults from 60 to 90 years old ( n = 819). A structural equation modeling was conducted to test a proposed research model. Findings The results revealed that older adults' behavioral intentions…

  PublisherDOI

• Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia

  International Journal of Retail & Distribution Management · 2024-01-12 · 9 citations

  article1st authorCorresponding

  Purpose Little is known about Indonesian consumers' acceptance of global brands despite their huge retail market potential. Drawing from Festinger’s (1957) cognitive dissonance theory and Schwartz’s (1992) value system, this study aims to examine the effect of Indonesian consumers' religiosity, cosmopolitanism and ethnocentrism on their preference for and purchase intention towards global brands. Design/methodology/approach Data were collected from 316 female consumers aged 20 years or older liv…

  PublisherDOI

Frequent coauthors

• Daeun Chloe Shin

  31 shared

• Sojin Jung

  Kyung Hee University

  24 shared

• Heesoon Yang

  21 shared

• Naeun Kim

  University of Minnesota

  21 shared

• So Won Jeong

  18 shared

• Hongjoo Woo

  18 shared

• Jae‐Eun Chung

  Sungkyunkwan University

  16 shared

• Elena Cedrola

  12 shared

Education

• Ph.D., Clothing & Textiles

  Yonsei University

  1995

Awards & honors

• Distinguished Scholar Award (2019) from the International Te…
• Prentice Hall Lecturer Award (2007) from the International T…
• Research Excellence Award from the University of North Carol…
• Research Excellence Award from Oklahoma State University (20…
• Teaching Excellence Award from Yonsei University (2001)

Similar researchers at North Carolina State University

• Yasir Nawabh-39
• Yingjiao Xuh-24
• Ahmed Hassaninh-23