Anne Porterfield

About

Anne Porterfield is an Associate Professor in the Fashion Design Textiles Complex at the Wilson College of Textiles, North Carolina State University. Her research focuses on the use of 3D apparel visualization software in apparel design and customization, surface design for custom apparel, couture design, and finishing techniques. She has expertise in 3D Apparel CAD, fashion design, and product development, and her work includes exploring virtual fitting, digital prototyping, and innovative visualization technologies to enhance apparel design processes. Porterfield holds a Ph.D. in Textile Technology Management from NC State College of Textiles, along with a Master of Textiles from the same institution, an M.F.A. in Costume Design from the University of Texas at Austin, and a B.A. in Anthropology from George Washington University. Her scholarly contributions include numerous publications on virtual fitting, 3D garment simulation, and apparel visualization, and she actively investigates how these technologies impact consumer experiences, design pedagogy, and industry practices.

Research topics

• Computer science
• Psychology
• Human–computer interaction
• Marketing
• Business

Selected publications

• Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach

  International Journal of Consumer Studies · 2021 · 106 citations

  Senior author

  Abstract This study aimed to investigate consumers’ adoption intention toward augmented reality (AR)‐enhanced virtual try‐ons (VTOs) by examining the effects of consumers’ evaluations of technology attributes on their immersive experiences, perceived value, and adoption intention based on the stimulus–organism–response (SOR) framework. To explain variations in consumers’ evaluations and adoption of AR‐enhanced VTOs, two important personality traits that pertain to the use of AR‐enhanced VTOs, se…

  PublisherDOI

• Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects

  Journal of Fashion Marketing and Management · 2020 · 83 citations

  Senior author

  Purpose The purpose of this study was to investigate the relationship between consumers' perceived media characteristics, telepresence, attitudes and adoption intention towards augmented reality (AR)-based virtual fitting rooms (VFRs). Additionally, the mediating effect of telepresence was examined. Design/methodology/approach Data were collected from 352 university students and analysed using structural equation modelling. Findings Empirical results suggest significant positive influences of me…

  PublisherDOI

• Virtual Fitting Rooms for Online Apparel Shopping: An Exploration of Consumer Perceptions

  Family and Consumer Sciences Research Journal · 2022-02-08 · 19 citations

  articleSenior author

  This study used a qualitative approach to unveil consumer perceptions and adoption intention toward virtual fitting rooms for their online apparel shopping. Two focus group interview sessions were conducted with a total of 21 students at a southeast university in the U.S. (12 females and 9 males; age range 23 to 31 years). The qualitative data were analyzed according to the desirability–feasibility framework, and five central categories emerged: utilitarian benefits, experiential benefits, socia…

  PublisherDOI

• A framework for incorporating virtual fitting into the costume design and production process

  International Journal of Fashion Design Technology and Education · 2020 · 11 citations

  1st authorCorresponding

  The process of designing and making costumes for the performing arts is highly collaborative, involving costume designers, directors, costume makers, and performers. Communication across the costume design and production process requires that these participants interact with both 2D and 3D representations of costumes in the forms of design drawings, muslin drapes, and prototypes. This qualitative investigation examined integrating three dimensional (3D) apparel simulation into costume design and…

  PublisherDOI

• Using CLO3D to Facilitate Design Collaboration

  2025-01-18 · 2 citations

  articleOpen access1st authorCorresponding

  The collaborative process of costume design requires many forms of visual communication, including costume research, drawings, and fabric samples. This study examined the potential for using 3D apparel simulation software as a tool in the costume design process in a real-time production setting for a dance performance. The research was led by a costume designer and a choreographer. The primary investigators provided reflective data in the form of notes and drawings, while dancers were engaged in…

  PublisherDOI

Frequent coauthors

• Yingjiao Xu

  13 shared

• Hanna Lee

  8 shared

• Traci A. M. Lamar

  North Carolina State University

  6 shared

• Janie Woodbridge

  North Central State College

  4 shared

• Cynthia L. Istook

  Wilson College

  3 shared

• Kavita Mathur

  Wilson College

  2 shared

• Hanna Lee

  2 shared

• Uikyung Jung

  University of Central Oklahoma

  2 shared

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