About

Dr. Helmut H. Hergeth is an Associate Professor in the Wilson College of Textiles at NC State University. He holds a Bachelor of Science degree in Textiles from North Carolina State University, an MBA, and a Ph.D. in Business Management from the Westfälische Wilhelms-Universität in Münster, Germany. He joined the faculty of the Wilson College of Textiles at NC State in 1991. Prior to his academic career, he worked for Akzo-Nobel’s Fiber and Polymer Division in Germany and in the United States as Export Manager and Marketing Manager. He also gained research experience at the Forschungstelle für allgemeine und Textile Marktwirtschaft at the Westfälische Wilhelms-Universität, Münster, working on forecasting and investment decisions for the textile industry. His teaching and research focus on Strategic Cost Management issues, Economic Sustainability in the Textile and Apparel Industries, Textile Technology Management, and Technology Roadmapping. Additionally, he works on concepts of Business Visualization and integrating business management and entrepreneurship principles into textile education.

Research topics

• Sociology
• Computer Science
• Composite material
• Statistics
• Microeconomics
• Materials science
• Engineering
• Business
• Pulp and paper industry
• Economics
• Social psychology
• Mathematics
• Marketing
• Ecology
• Psychology
• Engineering drawing

Selected publications

• Walking the Talk: Unraveling the Influence of the Sustainability Features of Leather Alternatives on Consumer Behavior toward Running Shoes

  Sustainability · 2024 · 13 citations

  Senior authorCorresponding
  • Sociology
  • Business
  • Marketing

  This study seeks to explore the impact of the sustainable features of running shoes on consumers’ inclination to pay a premium price. This research delves into the mediating effect of perceived sustainability and the moderating roles of environmental consciousness and animal conservation in the association between the sustainability features of running shoes and consumers’ willingness to pay a premium. Data were gathered through an online survey distributed on Amazon MTurk. This study employed a one-way ANOVA to assess the influence of sustainability features on consumers’ willingness to pay a premium for running shoes. Mediation analysis was conducted using PROCESS model 4, and moderation analysis was performed using PROCESS model 1 in SPSS 28.0. The findings revealed the significant impact of sustainability features on consumers’ willingness to pay a premium. Perceived sustainability was identified as a partial mediator in the relationship between sustainability features and the willingness to pay a premium. Furthermore, environmental consciousness and animal conservation were identified as moderators influencing the relationship between sustainability features and consumers’ willingness to pay a premium.

  PublisherOA PDFDOI

• Characterizing Denim Shrinkage

  Innovate to Elevate · 2022

  Senior authorCorresponding
  • Computer Science
  • Pulp and paper industry
  • Mathematics

  The fit of denim jeans is a recurring problem. Fit is controlled by specifying garment dimensions, but it is difficult to consistently manufacture jeans with the correct dimensions. An experiment was conducted with three denim fabrics and four washes. The purpose of this study was to understand denim shrinkage using loglinear variance models with fabric and wash as mean and variance effects. The goal was to aim for a target dimension (32 inch waist) with minimum variability (+/-0.5 inches). Past fit studies used fixed effects models. However, those models do not minimize the variance and mean simultaneously. The 100% cotton fabric treated with a rinse was the least likely to present quality control issues while the cotton/polyester bi-blend fabric with cold bleach posed issues in both the warp and fill directions. One production suggestion is to wash a bi-blend product with cold bleach before cutting due to the variance.

  PublisherDOI

• Supply Chain Disruption: Long-Term and Short-Term Effects of COVID-19 in the Textile Supply Chain

  Journal of textile and apparel technology and management · 2021-08-31

  articleOpen access1st authorCorresponding

  The paper describes some of the changes to the textile business environment due to the COVID-19 pandemic. Specifically, it explores which of these changes are of a temporary nature and which are likely to constitute a more long-term, strategic change.

  Publisher

• Board Games and Teaching Textile Marketing and Finance

  Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference · 2014-02-24 · 7 citations

  article1st authorCorresponding

  This preliminary study of the use of experiential learning reports on the use of the Income/Outcomeâ„¢ financial game for students taking courses in textile marketing, accounting, and finance. With the increased need for students to have a practical understanding of business concepts prior to entering the job force, educators are looking for inventive application for students to view these concepts in a deeper dimension. A discussion of the impact on critical business factors is provided.

  Publisher

• Simulating Sudden Change and the Value of Timely Information

  Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference · 2014-01-09

  article1st authorCorresponding

  The paper describes the use of a board-based business simulation to demonstrate sudden technological change, the value of information, and business strategies to cope with sudden technical substitution. The paper describes the simulation model with particular emphasis on avoiding the element of chance during the simulation.

  Publisher

• Team Behavior and Team Success: Results from a Board Game Simulation

  Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference · 2014-02-17 · 3 citations

  article1st authorCorresponding

  The paper describes team behavior during a business simulation (the Advanced Business Strategies version of the Income/Outcome™ simulation) and relates team behavior to the business results achieved during the simulation. Good teamwork and “gentle leadership” resulted in the highest retained earnings during the simulation. Board based simulation allow experiential learning for individuals as well as for teams. In addition to individual learning of a specific knowledge item or skill, board based simulation can also teach through interaction with other participants. If the board based simulation requires teams or groups to compete against each other, there is opportunity for individual learning, learning through within-team interaction, and through between-team interactions. The paper describes the Advanced Business Strategies version of the Income/Outcome™ simulation and how individual, within-team, and between-team activities are relevant to business results in the simulation. Team behavior is characterized and linked to simulation results.

  Publisher

• Contributor contact details

  Elsevier eBooks · 2012-01-01

  book-chapter
  PublisherDOI

• Strategic technology roadmapping in the textile industry

  Elsevier eBooks · 2012-01-01

  book-chapter1st authorCorresponding
  PublisherDOI

• Technology roadmap for flushable nonwoven wipes

  Journal of the Textile Institute · 2011-04-22 · 11 citations

  articleSenior authorCorresponding

  The paper describes the creation of an industry technology roadmap (ITR) for flushable, premoistened nonwoven wipes. It shows how technology roadmaps can be a tool for knowledge creation at the firm and at the industry level, and what adaptations have to be made for this particular industry. The ITR shows a market‐driven strategic plan for the industry that includes market, infrastructure, technology, and regulation aspects that need to be addressed to assure growth and sustainability in the flushable, premoistened nonwoven wipes industry.

  PublisherDOI

• Environmentally Conscious Manufacturing Through Total Cost Management

  Journal of Applied Business Research (JABR) · 2011-01-31 · 8 citations

  articleOpen access

  <p class="MsoBodyText" style="text-align: justify; line-height: normal; margin: 0in 0.5in 0pt;"><span style="font-family: "Times New Roman","serif"; font-size: 10pt; mso-bidi-font-style: italic;">Total Cost Management (TCM) is a business paradigm for managing all company resources and the activities that consume those resources with a focus on stimulating and managing improvements. We address the theoretical approach of TCM to environmental sustainability and present a practical case of using costing approaches to evaluate the sustainability of the manufacture of a recycled product.<span style="mso-spacerun: yes;">  </span>Decision aids, the QFD matrix, B2B e-commerce, allowable costs, and market-based pricing are employed to demonstrate that companies can apply the TCM model to integrate environmental policy as an essential component of corporate strategy to achieve and maintain competitive superiority.</span></p>

  PublisherOA PDFDOI

Frequent coauthors

• Shraddha Yadav

  Wilson College

  4 shared

• Mercedes Marshall

  4 shared

• Yingjiao Xu

  4 shared

• Kristin Thoney-Barletta

  4 shared

• Thomas Gries

  4 shared

• Peyton Hudson

  North Carolina State University

  2 shared

• Josef Klingele

  RWTH Aachen University

  2 shared

• Mun Jung Kim

  2 shared

Labs

• ResearchPI

Education

• B.S., Textiles

  North Carolina State University

• Other, Business Management

  Westfälische Wilhelms-Universität

• Ph.D., Business Management

  Westfälische Wilhelms-Universität