Jerome Lynch

About

Jerome Lynch is the Fitzpatrick Family University Distinguished Professor of Engineering and a professor in the Department of Civil and Environmental Engineering at Duke University. He also holds the position of Vinik Dean of Engineering. His research interests are centered on advancing cyber-physical system architectures that integrate sensing, computing, and control to develop intelligent civil infrastructure systems. He is best known for his work in structural health monitoring (SHM), which involves using monitoring data to assess the performance and health of civil infrastructure systems to enhance safety and resilience. Professor Lynch's academic background includes a B.S. from The Cooper Union obtained in 1997, an M.S.C.E. from Stanford University in 1998, a Ph.D. from Stanford University in 2002, and an M.S.E.E. from Stanford University in 2003. His contributions to the field have been recognized through numerous awards and honors, including the Walter L. Huber Civil Engineering Research Prize, the Presidential Early Career Awards for Scientists and Engineers (PECASE), and the Structural Health Monitoring Person of the Year Award, among others. His work encompasses a broad range of topics related to infrastructure resilience, structural health monitoring, community engagement, and academic leadership.

Research topics

• Political Science
• Computer Science
• Business
• Marketing
• Economics
• Public relations
• Management science
• Sociology
• Data science
• Mathematics

Selected publications

• “Statistical Significance” and Statistical Reporting: Moving Beyond Binary

  Journal of Marketing · 2023 · 72 citations

  Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and the biomedical and social sciences more broadly. Despite its default role, NHST has long been criticized by both statisticians and applied researchers, including those within marketing. Therefore, the authors propose a major transition in statistical analysis and reporting. Specifically, they propose moving beyond binary: abandoning NHST as the default approach to statistica…

  PublisherDOI

• The past, present, and future of measurement and methods in marketing analysis

  Marketing Letters · 2020 · 52 citations

  PublisherDOI

• Reaching for rigor and relevance: better marketing research for a better world

  Marketing Letters · 2022 · 25 citations

  PublisherOA PDFDOI

• Cashing Out Retirement Savings at Job Separation

  Marketing Science · 2022-11-08 · 14 citations

  articleSenior author

  We investigate the impact of employer matching contributions on leakage at job termination.

  PublisherDOI

• The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing: A Marketing Science Institute Report

  SSRN Electronic Journal · 2024 · 10 citations

  Senior authorCorresponding
  PublisherDOI

Frequent coauthors

• P. H. Hansen

  79 shared

• R.M. Turnbull

  University of Glasgow

  58 shared

• W. Wiedenmann

  University of Wisconsin–Madison

  57 shared

• C. Raine

  University of Glasgow

  51 shared

• A. Falvard

  Laboratoire de Physique Corpusculaire

  48 shared

• A. Tricomi

  44 shared

• Donald R. Lehmann

  42 shared

• P. Gay

  Université Paris Cité

  42 shared

Education

• PhD., Psychology

  University of Illinois at Urbana-Champaign

  1979

• M.A., Psychology

  University of Illinois at Urbana-Champaign

  1977

• A.B., Economics

  University of Illinois at Urbana-Champaign

  1974

• Undergraduate Studies, transferred without degree, Economics & Psychology

  Tufts University

  1973

Awards & honors

• Fellow. ASCE Engineering Mechanics Institute. 2021
• Faculty Award. Civil and Environmental Friends Association (…
• George J. Huebner, Jr. Research Excellence Award. College of…
• Walter L. Huber Civil Engineering Research Prize. American S…
• John F. Ullrich Education Excellence Award. College of Engin…

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