Yanru Cui

About

Yanru Cui is a Postdoctoral Associate at the Meinig School of Biomedical Engineering at Cornell University. She is affiliated with the Jiang Lab within the Duffield Engineering community, which is recognized for its collaborative and dynamic environment dedicated to excellence in education, groundbreaking research, and technological innovation. Her research focus is not explicitly detailed on the page, but her association with biomedical engineering suggests involvement in advancing biomedical technologies and research.

Research topics

• Business
• Industrial organization
• Computer science
• Economics
• Microeconomics

Selected publications

• Supply Chain Transparency and Blockchain Design

  Management Science · 2023-11-09 · 162 citations

  article1st authorCorresponding

  Companies that are investing in blockchain technology to enhance supply chain transparency face challenges in fostering collaborations with others and deciding what information to share. Transparency over the actions of supply chain partners can improve operational decisions, but sharing own data on the blockchain can put firms at a competitive disadvantage. In this paper, we investigate the resulting questions of when blockchain should be adopted in a supply chain and how it should be designed…

  PublisherDOI

• Value and Design of Traceability-Driven Blockchains

  Manufacturing & Service Operations Management · 2023-01-23 · 141 citations

  article1st authorCorresponding

  Problem definition: This paper provides a theoretical investigation into the value and design of a traceability-driven blockchain under different supply chain structures. Methodology/results: We use game theory to study the quality contracting equilibrium between one buyer and two suppliers and identify two fundamental functionalities of a traceability-driven blockchain. In serial supply chains, the ability to trace the sequential production process creates value by mitigating double moral hazar…

  PublisherDOI

• Retailing with 3D Printing

  Production and Operations Management · 2021-01-10 · 64 citations

  articleCorresponding

  Given the promise of three‐dimensional (3D) printing, also known as additive manufacturing, some innovative consumer goods companies have started to experiment with such a technology for on‐demand production. In this study, we consider two adoption cases of 3D printing in a dual‐channel (i.e., online and in‐store) retail setting, and evaluate its impact on a firm’s product offering, pricing, and inventory decisions. Our analysis uncovers the following effects of 3D printing. First, 3D printing a…

  PublisherDOI

• Unbundling of Ancillary Service: How Does Price Discrimination of Main Service Matter?

  Manufacturing & Service Operations Management · 2018-04-18 · 53 citations

  article1st authorCorresponding

  We consider a setting where the firm sells a main service (e.g., air travel) and an ancillary service (e.g., in-flight meal) to two types of consumers: high type (e.g., business travelers) and low type (e.g., leisure travelers). The firm decides whether to unbundle the ancillary service from the main service and charge separate prices for different service components. We study the interaction between the optimal ancillary unbundling strategy and the firm’s use of main service price discriminatio…

  PublisherDOI

• Pricing of Conditional Upgrades in the Presence of Strategic Consumers

  Management Science · 2017-07-31 · 47 citations

  article1st authorCorresponding

  In this paper, we study a conditional upgrade strategy that has recently emerged in the travel industry. After a consumer makes a reservation for a product (e.g., a hotel room), she is asked whether she would like to upgrade her product to a higher-quality (more expensive) one at a discounted price. The upgrade, however, is not fulfilled immediately. The firm fulfills upgrades at check-in if higher-quality products are still available, and the upgrade fee is charged to the consumer if and only i…

  PublisherDOI

Frequent coauthors

• Izak Duenyas

  Ross School

  21 shared

• Özge Şahin

  11 shared

• Vishal Gaur

  Cornell University

  10 shared

• Jingchen Liu

  Renmin University of China

  8 shared

• Yeşim Orhun

  Ross School

  6 shared

• Ming Hu

  5 shared

• Andrew M. Davis

  5 shared

• Hau L. Lee

  Stanford University

  4 shared

Labs

• Jiang LabPI

Awards & honors

• SPROUT Awards
• EPICC Awards
• Research, Teaching, and Advising Awards
• Distinguished Alumni Award
• Cheng Distinguished Lecture Series

Similar researchers at Cornell University

• Liang Fangh-38
• Rafal Wigluszh-33
• Kshama Guptah-29