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Xinying Hao

Xinying Hao

· Assistant Professor

University of Maryland, College Park · Marketing

Active 2001–2025

h-index48
Citations7.1k
Papers15025 last 5y
Funding

Academic metrics are sourced from OpenAlex and public funding records; values may differ from Google Scholar.

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About

Xinying Hao is an Assistant Professor of Marketing at the Robert H. Smith School of Business, University of Maryland. Her research primarily focuses on digital marketing, particularly online advertising, mobile targeting, and digital platforms. She employs Bayesian econometrics methods and leverages machine learning to realize Artificial Empathy in unstructured data. Hao teaches courses in Marketing Research and Analytics. She earned her Ph.D. in Marketing from the University of Texas at Austin and her B.S. in Mathematics from Zhejiang University. Prior to joining the Smith School, she was an Assistant Professor of Marketing at the University of Arizona.

Research topics

  • Psychology
  • Medicine
  • Neuroscience
  • Internal medicine
  • Clinical psychology
  • Social psychology
  • Biology
  • Psychiatry
  • Physiology

Selected publications

Frequent coauthors

  • Bradley S. Peterson

    University of Southern California

    211 shared
  • Ravi Bansal

    Duke University

    147 shared
  • Dongrong Xu

    98 shared
  • Myrna M. Weissman

    University of Oxford

    96 shared
  • Zhishun Wang

    Columbia University

    72 shared
  • Priya Wickramaratne

    71 shared
  • Ardesheer Talati

    Columbia University

    44 shared
  • Jun Liu

    New York State Psychiatric Institute

    44 shared

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