Michel Wedel

About

Michel Wedel is a Distinguished University Professor and holds the PepsiCo Chair in Consumer Science at the Robert H. Smith School of Business, University of Maryland. His main research interest is in consumer science, focusing on the application of statistical and econometric methods to enhance the understanding of consumer behavior and improve marketing decision-making. Much of his recent work involves measuring the effectiveness of visual marketing using eye-tracking technology. He teaches models for marketing decision-making for MBA students and advanced marketing analytics for MS students. Wedel has an extensive academic background with a PhD in Marketing from the University of Wageningen, NL, and multiple master's degrees in Statistics, Biomathematics, and Business Management from Dutch institutions. He has been recognized with numerous awards and honors, including the Lifetime Achievement Awards from the American Marketing Association and the University of Groningen, as well as the prestigious Robert J. Lavidge Global Marketing Research Award and the Charles C. Parlin award for outstanding contributions to marketing research. He has held visiting and affiliate positions at various international institutions and is a Fellow of INFORMS, the American Statistical Association, and the American Marketing Association. His research expertise encompasses marketing research methodology, statistical and econometric modeling of consumer behaviors, and the integration of…

Research topics

• Computer Science
• Business
• Marketing
• Sociology
• Psychology
• Economics
• Data science
• Management science
• Human–computer interaction

Selected publications

• Virtual and augmented reality: Advancing research in consumer marketing

  International Journal of Research in Marketing · 2020 · 499 citations

  1st authorCorresponding
  DOI

• The Rise of New Technologies in Marketing: A Framework and Outlook

  Journal of Marketing · 2021 · 171 citations

  Senior authorCorresponding
  PublisherDOI

• Modeling Eye Movements During Decision Making: A Review

  Psychometrika · 2022-07-19 · 63 citations

  reviewOpen access1st authorCorresponding

  This article reviews recent advances in the psychometric and econometric modeling of eye-movements during decision making. Eye movements offer a unique window on unobserved perceptual, cognitive, and evaluative processes of people who are engaged in decision making tasks. They provide new insights into these processes, which are not easily available otherwise, allow for explanations of fundamental search and choice phenomena, and enable predictions of future decisions. We propose a theoretical f…

  PublisherOA PDFDOI

• Contributions to attention based marketing: Foundations, insights, and challenges

  Journal of Business Research · 2020 · 42 citations

  Senior authorCorresponding
  DOI

• Online Advertising Suppresses Visual Competition during Planned Purchases

  Journal of Consumer Research · 2021-03-25 · 33 citations

  articleOpen accessSenior author

  Abstract Online advertising can help consumers to implement their purchase intentions on shopping websites. This research tests the hypothesis that online advertising can speed-up product search by visually suppressing competing products rather than by enhancing the target product on websites that lack a systematic visual organization. First, a survey shows that searching for products on a shopping website after having clicked on an online ad is a common experience. Second, a lay-theory experime…

  PublisherOA PDFDOI

Frequent coauthors

• Wagner A. Kamakura

  Rice University

  89 shared

• Rik Pieters

  Tilburg University

  83 shared

• Wayne S. DeSarbo

  Park University

  45 shared

• Dick R. Wittink

  36 shared

• Ralf van der Lans

  32 shared

• Peter S. H. Leeflang

  Universidade Nova de Lisboa

  24 shared

• Frenkel Ter Hofstede

  22 shared

• Philippe A. Naert

  20 shared

Awards & honors

• Paul D. Converse Award for pioneering in developing the theo…
• Ubbo Emmius Medal for Scientific Achievements, University of…
• Robert J. Lavidge Global Marketing Research Award, American…
• Buck Weaver Award for excellence in the achievement of rigor…
• Irwin/McGraw-Hill Distinguished Marketing Educator award, Am…

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