W. Jason Choi

About

W. Jason Choi is an Assistant Professor at the Robert H. Smith School of Business. He holds a PhD from Columbia University. Professor Choi teaches Statistical Programming for Customer Analytics and Marketing Research. His research broadly focuses on applying quantitative methods to study the strategic interactions between various stakeholders in the online advertising industry. His recent work examines the impact of data privacy regulations on consumers' privacy choices and advertisers’ targeting strategies.

Research topics

• Computer Science
• Business
• Advertising
• Political Science
• Microeconomics
• Economics
• Internet privacy
• Database
• Industrial organization
• Operations research

Selected publications

• Predictive Analytics and Ship-Then-Shop Subscription

  Management Science · 2023 · 39 citations

  1st authorCorresponding

  This paper studies an emerging subscription model called ship-then-shop. Leveraging its predictive analytics and artificial intelligence (AI) capability, the ship-then-shop firm curates and ships a product to the consumer, after which the consumer shops (i.e., evaluates product fit and makes a purchase decision). The consumer first pays the up-front ship-then-shop subscription fee prior to observing product fit and then pays the product price afterward if the consumer decides to purchase. We inv…

  PublisherDOI

• Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey

  Journal of Marketing Research · 2022 · 32 citations

  1st authorCorresponding

  Advertising to a consumer provides potentially useful information to the consumer and moves them along the purchase journey, and tracking the consumer's online activities enables an advertiser to infer the consumer's purchase journey state and target repeat ads accordingly. However, many consumers dislike being tracked, and, furthermore, repeat advertising may lead to ad wearout. The authors develop a model with consumers, an advertiser, and an ad network to investigate, under the preceding cons…

  PublisherDOI

• Open and Private Exchanges in Display Advertising

  Marketing Science · 2022-09-29 · 16 citations

  article1st authorCorresponding

  This paper studies the emergence of private exchanges and its impact on the display ad ecosystem.

  PublisherDOI

• Agency Market Power and Information Disclosure in Online Advertising

  Marketing Science · 2024-06-03 · 8 citations

  article1st authorCorresponding

  This paper studies publishers’ tradeoffs in disclosing information to advertisers in the presence of agencies, through which advertisers may coordinate bids.

  PublisherDOI

• "Retail Media" and Manufacturer Response

  SSRN Electronic Journal · 2023-01-01 · 5 citations

  articleOpen access1st authorCorresponding
  PublisherDOI

Frequent coauthors

• Kinshuk Jerath

  7 shared

• Amin Sayedi

  University of Washington

  6 shared

• Robert Zeithammer

  4 shared

• Miklós Sárváry

  Columbia University

  4 shared

• Qihong Liu

  1 shared

• Sang-Wook Park

  Sejong University

  1 shared

• Changhyun Yu

  1 shared

• Jiwoong Shin

  1 shared

Similar researchers at University of Maryland, College Park

• Cathy Y. Chenh-171
• Michel Wedelh-85
• Roland Rusth-76