Tanya L. Chartrand

About

Tanya Chartrand is the Roy J. Bostock Professor of Marketing and a Professor of Psychology and Neuroscience at Duke University. Her research focuses on the nonconscious processes that influence emotion, cognition, and behavior. She has published extensively in psychology and consumer behavior journals, including American Psychologist, Psychological Science, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Advances in Experimental Social Psychology, Journal of Consumer Research, and the Journal of Consumer Psychology. Dr. Chartrand has held leadership roles such as co-chair of the 2011 North American Association for Consumer Research Conference and co-editor of a special issue of the Journal of Consumer Psychology on Nonconscious Processes. She has also served on the Executive Committee of the Society of Experimental Social Psychology, where she chaired the dissertation award, career trajectory award, and membership committees. She received her PhD in social psychology from New York University and was a faculty member at Ohio State University before joining Duke University. At Duke, she teaches Market Research to MBA students and Behavioral Research Methods to doctoral students.

Research topics

• Sociology
• Psychology
• Social psychology
• Political Science
• Social Science
• Business
• Law
• Gender studies
• Marketing
• Advertising

Selected publications

• Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction

  Journal of Consumer Research · 2017-06-25 · 43 citations

  article

  Abstract Individuals often evaluate, purchase, and consume brands in the presence of others, including close others. Yet relatively little is known about the role brand preferences play in relationships. In the present research, the authors explore how the novel concept of brand compatibility, defined as the extent to which individuals have similar brand preferences (e.g., both partners prefer the same brand of soda), influences life satisfaction. The authors propose that when brand compatibilit…

  PublisherDOI

• On thwarted goals and displaced aggression: A compensatory competence model

  Journal of Experimental Social Psychology · 2017-05-12 · 41 citations

  articleOpen accessSenior author
  PublisherOA PDFDOI

• The Gift of Psychological Closeness: How Feasible Versus Desirable Gifts Reduce Psychological Distance to the Giver

  Personality and Social Psychology Bulletin · 2018-07-20 · 35 citations

  article

  Gift-giving is a common form of social exchange but little research has examined how different gift types affect the psychological distance between giver and recipient. We examined how two types of gifts influence recipients' perceived psychological distance to the giver. Specifically, we compared desirable gifts focused on the quality of the gift with feasible gifts focused on the gift's practicality or ease of use. We found that feasible (vs. desirable) gifts led recipients to feel psychologic…

  PublisherDOI

• From Mimicry to Morality:

  The MIT Press eBooks · 2017-12-01 · 35 citations

  book-chapterSenior author
  PublisherDOI

• Pessimistic expectations and poorer experiences: The role of (low) extraversion in anticipated and experienced enjoyment of social interaction

  PLoS ONE · 2018-07-05 · 31 citations

  articleOpen accessSenior author

  Given research suggesting that social interactions are beneficial, it is unclear why individuals lower in extraversion engage less in social interactions. In this study, we test whether individuals lower in extraversion reap fewer hedonic rewards from social interactions and explore social psychological processes that explain their experiences. Before participants socialized, we measured extraversion, state positive affect, cognitive capacity, and expectations about the social interactions. Afte…

  PublisherOA PDFDOI

Recent grants

• NIH Grant R03MH065250

  NIH · $151k · 2005

Frequent coauthors

• Gavan J. Fitzsimons

  Duke University

  42 shared

• Amy N. Dalton

  University of Hong Kong

  18 shared

• N. Pontus Leander

  Wayne State University

  17 shared

• James R. Bettman

  Duke University

  15 shared

• John A. Bargh

  14 shared

• Clara Michelle Cheng

  13 shared

• Rick van Baaren

  Radboud University Nijmegen

  11 shared

• Rosellina Ferraro

  11 shared

Awards & honors

• co-chair of the 2011 North American Association for Consumer…
• special issue of Journal of Consumer Psychology on Nonconsci…

Similar researchers at Duke University

• Dan Arielyh-97
• Ravi Bansalh-67