
Dan Ariely
· Clinical Professor of MarketingDuke University · Operations Management
Active 1995–2025
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About
Dan Ariely is a Professor of Business Administration at Duke University's Fuqua School of Business and a founding member of the Center for Advanced Hindsight. His research focuses on behavioral economics, specifically on the irrational ways people behave, which he describes in plain language. His interest in irrationality was sparked by his personal experience of overcoming injuries sustained in an explosion, during which he observed irrational behaviors in medical treatments. This led him to investigate how to better deliver painful and unavoidable treatments to patients. Ariely's work explores how individuals repeatedly and predictably make wrong decisions in many aspects of life, and he believes that research can help change some of these patterns. He has authored several books, including 'Irrationally Yours,' 'Predictably Irrational,' 'The Upside of Irrationality,' and 'The (Honest) Truth About Dishonesty,' aiming to communicate his research findings to a broader audience. His efforts include a movie titled 'Dishonesty' and a card game called 'Irrational Game,' both designed to make behavioral economics accessible and engaging for the general public.
Research topics
- Medicine
- Computer Science
- Internal medicine
- Psychology
- Social psychology
- Emergency medicine
- Nursing
- Intensive care medicine
- Family medicine
- Physical therapy
Selected publications
JAMA · 2021 · 142 citations
Importance: Adoption of guideline-directed medical therapy for patients with heart failure is variable. Interventions to improve guideline-directed medical therapy have failed to consistently achieve target metrics, and limited data exist to inform efforts to improve heart failure quality of care. Objective: To evaluate the effect of a hospital and postdischarge quality improvement intervention compared with usual care on heart failure outcomes and care. Design, Setting, and Participants: This c…
Signing at the beginning versus at the end does not decrease dishonesty
Proceedings of the National Academy of Sciences · 2020 · 92 citations
Senior authorCorresponding= 1,235) conducted with the authors of the original paper, we observed no effect of signing first on honest reporting. Given the policy applications of this result, it is important to update the scientific record regarding the veracity of these results.
It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates
PLoS ONE · 2020 · 53 citations
Failure to attend hospital appointments has a detrimental impact on care quality. Documented efforts to address this challenge have only modestly decreased no-show rates. Behavioral economics theory has suggested that more effective messages may lead to increased responsiveness. In complex, real-world settings, it has proven difficult to predict the optimal message composition. In this study, we aimed to systematically compare the effects of several pre-appointment message formats on no-show rat…
Effectiveness of ex ante honesty oaths in reducing dishonesty depends on content
Nature Human Behaviour · 2024-10-21 · 12 citations
articleOpen accessJournal of Experimental Social Psychology · 2023-11-25 · 12 citations
articleOpen accessWe demonstrate how psychological scientists can curate rich-yet-accessible media to intervene on conflict-escalating attitudes during the earliest stages of violent conflicts. Although wartime atrocities all-too-often ignite destructive cycles of tit-for-tat war crimes, powerful third parties can de-escalate the bloodshed. Therefore, following Russia's illegal invasion of Ukraine, we aimed to reduce Americans' support for committing retributive war crimes against Russian soldiers. To intervene d…
Recent grants
NIH · $196k · 2014
NIH · $236k · 2013
Frequent coauthors
- 57 shared
Nina Mažar
- 53 shared
Janet Schwartz
- 40 shared
Francesca Gino
Harvard University
- 39 shared
Michael I. Norton
- 33 shared
Joel Huber
- 32 shared
George Loewenstein
- 26 shared
Thomas Emerick
LEK Consulting (United States)
- 26 shared
Nortin M. Hadler
Education
- 1994
Ph.D., Psychology
Massachusetts Institute of Technology (MIT)
- 1991
M.S., Psychology
Carnegie Mellon University
- 1988
B.S., Psychology
Tel Aviv University
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