Siva Viswanathan

About

Siva Viswanathan is the area chair of decision, operations and information technologies and a professor of information systems at the University of Maryland’s Robert H. Smith School of Business. His research focuses on online firms and markets, examining the competitive and strategic implications of new information and communication technologies. His current work studies the growth of online information intermediaries and their potential to disrupt traditional business models in sectors such as auto retailing, financial services, and advertising. Viswanathan’s research has been published in leading journals including Management Science, Information Systems Research, Journal of Marketing, and Decision Support Systems. He is actively involved in international conferences and industry forums, contributing to the understanding of technological developments and their economic and strategic impacts.

Research topics

• Computer Science
• Internet privacy
• Economics
• Public economics
• Finance
• Business

Selected publications

• A high-resolution map of human RNA translation

  Molecular Cell · 2022-07-15 · 153 citations

  articleOpen access
  PublisherOA PDFDOI

• Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment

  Management Science · 2020-08-05 · 51 citations

  article

  We study whether and how a firm can enhance social contagion simply by varying the message shared by customers with their friends. We focus on two key components of information contained in the message—information about the sender’s purchase status prior to referral and information about the existence of referral rewards—and their impacts on the recipient’s purchase decision and further referral behavior. In collaboration with an online daily-deal platform, we design and conduct a large-scale ra…

  PublisherDOI

• Who Forgoes Screening in Online Markets and Why? Evidence from Airbnb

  MIS Quarterly · 2021 · 37 citations

  Screening is considered a necessary mechanism for alleviating information asymmetry but has also raised concerns about increased discrimination in online peer-to-peer market platforms. Paradoxically, providers of goods and services may also voluntarily forgo screening, even though it increases the risks and costs associated with poor matches. We examine who may choose to forgo screening and why, and its impact on their performance outcomes. Our study’s empirical context is the Airbnb platform, w…

  PublisherDOI

• Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter

  Journal of Marketing · 2024-10-28 · 11 citations

  article

  Social media platforms have been used by firms for a variety of purposes: building firms’ brand image, increasing customer engagement, and providing customer service, among others. However, there is little research on content strategies adopted by traditional rival firms competing on online social media platforms. This article seeks to fill this gap by examining whether retailers traditionally identified as close competitors mirror this rivalry in their social media content strategies on Twitter…

  PublisherDOI

• Delaying Informed Consent: An Empirical Investigation of Mobile Apps’ Upgrade Decisions

  Management Science · 2024-12-02 · 9 citations

  articleSenior author

  In response to users’ evolving desire for choice and control over their personal data, numerous platforms across sectors have been updating privacy policies. Unlike public regulations that mandate uniform compliance, many platforms grant a more flexible time window for complementors to adopt privacy policies. Although several studies have examined the impact of privacy policies, the consequences of delayed policy adoption under time flexibility remain largely unexplored. This study is among the…

  PublisherDOI

Frequent coauthors

• Adriano A. Rampini

  Duke University

  33 shared

• Stuart A. Cook

  28 shared

• Viral V. Acharya

  National Bureau of Economic Research

  14 shared

• Animesh Animesh

  McGill University

  11 shared

• Narayan Y. Naik

  London Business School

  11 shared

• Vandana Ramachandran

  University of Utah

  11 shared

• Tianshu Sun

  Cheung Kong Graduate School of Business

  10 shared

• Shun Ye

  Zhejiang University

  10 shared

Awards & honors

• Co-Editor, MIS Quarterly Special Issue on Digital Resilience…
• Senior Editor, MIS Quarterly (2017 - Present)
• Associate Editor, Management Science (2016 - Present)
• Associate Editor, Information Systems Research (2016)
• Associate Editor, MIS Quarterly (2012 - 2015)

Similar researchers at University of Maryland, College Park

• Bruce L. Goldenh-74
• Michael O. Ballh-51
• Sujin Kimh-34