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Rosemary Avery

Rosemary Avery

· Professor

Cornell University · Public Policy

Active 1996–2016

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About

Professor Rosemary Avery's most recent work focuses on the regulation of pharmaceutical advertising and the impact of commercial messages and public service messages on the health-related behavior of individuals. She has been the co-recipient of four federal grants to support her research in this area. Professor Avery has received several awards for her teaching and scholarship, including the prestigious Carpenter Award and a Merrill Presidential Teacher Recognition Award fifteen times. She served on the Cornell University Board of Trustees from 2008 to 2012 as a Faculty Trustee. Additionally, she serves as Dean and House Professor in Flora Rose House on Cornell's West Campus and as Faculty Advisor to the Cornell Varsity Men’s Football and Men’s Lacrosse teams. Professor Avery holds a Bachelor of Science degree from the University of Stellenbosch, an Honors in Science degree from the University of Pretoria, and both her Master of Science and Ph.D. degrees in Family Resource Management from The Ohio State University.

Research topics

  • Computer science
  • Environmental science
  • Geography

Selected publications

  • Disparities in exposure to television advertising of sugar-sweetened and non-nutritive sweetened beverages among U.S. adults and teens, 2007–2013

    Preventive Medicine · 2021 · 14 citations

    • Medicine
    • Environmental health
    • Food science
  • Estimated televised alcohol advertising exposure in the past year and associations with past 30‐day drinking behavior among American adults: results from a secondary analysis of large‐scale advertising and survey data

    Addiction · 2020 · 14 citations

    • Demography
    • Medicine
    • Advertising

    AIMS: To estimate the volume of past-year televised alcohol advertising exposure by product category and demographic group among adults living in the United States and test associations between estimated alcohol advertising exposure and past 30-day drinking behavior. DESIGN: Secondary analysis of data from two national-level US data sets: Kantar data on appearances of televised alcohol advertisements and data from the Simmons National Consumer Survey (NCS), a large national mail survey on television viewing patterns and consumer behavior. SETTING: United States. PARTICIPANTS: A total of 54 671 adults, aged 21 years and older, who were randomly selected to participate in the Simmons NCS. MEASUREMENTS: Estimated exposure to televised advertisements for beer, wine and spirits, self-reported alcohol use in the past year and number of drinks consumed in the past 30 days. FINDINGS: The average respondent was exposed to an estimated 576 [95% confidence interval (CI) = 570-582] televised alcohol advertisements in the year preceding their survey. Exposure was higher among males versus females and African Americans versus whites. A 1% increase in the estimated volume of advertisement exposure was associated with a 0.11 (95% CI = 0.08-0.13) percentage point increase in the odds of having at least one drink in the last 30 days and, among past 30-day drinkers, a 0.05 (95% CI = 0.04-0.07) per cent increase in the number of alcoholic drinks consumed. Associations were consistent across product categories and demographics. CONCLUSIONS: There appears to be a small but consistent positive association between alcohol advertising exposure and drinking behavior among American adults.

Awards & honors

  • Carpenter Award
  • Merrill Presidential Teacher Recognition Award (fifteen time…

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