Mary Frances Luce

Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption

Journal of Marketing Research · 2015-03-05 · 273 citations

Marketers often employ a variety of positive emotions to encourage consumption or promote a particular behavior (e.g., buying, donating, recycling) to benefit an organization or cause. The authors show that specific positive emotions do not universally increase prosocial behavior but, rather, encourage different types of prosocial behavior. Four studies show that whereas positive emotions (i.e., love, hope, pride, and compassion) all induce prosocial behavior toward close entities (relative to a…

The Concept of Voluntary Consent

The American Journal of Bioethics · 2011-08-01 · 189 citations

Our primary focus is on analysis of the concept of voluntariness, with a secondary focus on the implications of our analysis for the concept and the requirements of voluntary informed consent. We propose that two necessary and jointly sufficient conditions must be satisfied for an action to be voluntary: intentionality, and substantial freedom from controlling influences. We reject authenticity as a necessary condition of voluntary action, and we note that constraining situations may or may not…

Consumer Decision Making

2015-02-17 · 71 citations

Correlations of trait and state emotions with utilitarian moral judgements

Cognition & Emotion · 2017-03-06 · 25 citations

In four experiments, we asked subjects for judgements about scenarios that pit utilitarian outcomes against deontological moral rules, for example, saving more lives vs. a rule against active killing. We measured trait emotions of anger, disgust, sympathy and empathy (the last two in both specific and general forms, the latter referring to large groups of people), asked about the same emotions after each scenario (state emotions). We found that utilitarian responding to the scenarios, and higher…

Consumer Decision Making

2015-12-18 · 22 citations

Consumer decision making is located at the intersection of consumer research and behavioral decision research (BDR), both themselves rich and diverse fields. The aim of BDR is to understand, describe, and improve how people make decisions. In particular, consumer research often expands and enriches BDR perspectives on the variety and breadth of sources of potential influence on the decision maker. This chapter addresses consumer applications and highlights the relatively unique aspects of consum…