Martin Reimann

About

Martin Reimann is the McClelland Associate Professor of Marketing at the Eller College of Management. His ongoing research focuses on how new technology is changing consumers and markets, including how humans are adopting and evolving with AI. He investigates an experience-based account of judgment and choice, demonstrating how affect and autobiographical memory shape perceived value beyond money. Dr. Reimann’s work has advanced understanding of how leaders and organizations can leverage trust in the age of AI to enhance decision-making through business strategies, technology, and leadership. His research has been published in several leading journals and supported by notable organizations such as DARPA, Google, the Marketing Science Institute, the National Endowment for the Arts, and the National Science Foundation. He specializes in utilizing methodologies including behavioral experiments, functional neuroimaging (fMRI), and deep-learning models, contributing significantly to the field of consumer neuroscience. Reimann holds affiliations as an associate professor in the Department of Psychology, the College of Veterinary Medicine, and the Cognitive Science Graduate Interdisciplinary Program at the University of Arizona, and is a visiting affiliated faculty at Stanford University.

Research topics

• Computer Science
• Political Science
• Social Science
• Sociology
• Psychology
• Marketing
• Business
• Social psychology
• Epistemology
• Knowledge management

Selected publications

• Trust in Social Relations

  Annual Review of Sociology · 2021 · 329 citations

  Trust is key to understanding the dynamics of social relations, to the extent that it is often viewed as the glue that holds society together. We review the mounting sociological literature to help answer what trust is and where it comes from. To this end, we identify two research streams—on particularized trust and generalized trust, respectively—and propose an integrative framework that bridges these lines of research while also enhancing conceptual precision. This framework provides the sprin…

  PublisherDOI

• The transparency dilemma: How AI disclosure erodes trust

  Organizational Behavior and Human Decision Processes · 2025-04-23 · 105 citations

  articleOpen accessSenior author

  As generative artificial intelligence (AI) has found its way into various work tasks, questions about whether its usage should be disclosed and the consequences of such disclosure have taken center stage in public and academic discourse on digital transparency. This article addresses this debate by asking: Does disclosing the usage of AI compromise trust in the user? We examine the impact of AI disclosure on trust across diverse tasks—from communications via analytics to artistry—and across indi…

  PublisherDOI

• If I indulge first, I will eat less overall: The unexpected interaction effect of indulgence and presentation order on consumption.

  Journal of Experimental Psychology Applied · 2019-02-07 · 36 citations

  article

  Across 4 experiments, this research is the first to uncover the interaction effect of food type (indulgent vs. healthy) and food presentation order (first vs. last) on individuals' sequential food choices and their overall caloric intake. This work showed that, when selecting foods in a sequence (e.g., at a buffet or on a food ordering website), individuals are influenced by the first item they see and tend to make their subsequent food choices on the basis of this first item. This notion can be…

  PublisherDOI

• Crazy-Funny-Cool Theory: Divergent Reactions to Unusual Product Designs

  Journal of the Association for Consumer Research · 2019-09-09 · 32 citations

  articleSenior author

  Consumer research suggests that cool products demonstrate autonomy by diverging from the norm. However, many products that diverge from the norm seem funny or simply bad rather than cool. What distinguishes products that look cool from those that look funny? We integrate prior research to propose a theory of how consumers respond to unusual product designs. Four experiments provide converging evidence that the design of cool products diverges from the norm in ways that make sense (i.e., seem app…

  PublisherDOI

• The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort

  Journal of the Academy of Marketing Science · 2022 · 20 citations

  PublisherDOI

Frequent coauthors

• Oliver Schilke

  University of Arizona

  59 shared

• Jacquelyn S. Thomas

  Southern Methodist University

  18 shared

• Karen S. Cook

  14 shared

• Antoine Bechara

  University of Southern California

  12 shared

• Bernd Weber

  University of Bonn

  11 shared

• Carolin Neuhaus

  University of Bonn

  10 shared

• Judith Lynne Zaichkowsky

  Simon Fraser University

  8 shared

• Malte Brettel

  WHU – Otto Beisheim School of Management

  6 shared

Awards & honors

• MSI Scholar
• multiple early career awards from the American Marketing Ass…

Similar researchers at University of Arizona

• Jerel Slaughterh-33
• Aleksander P.J. Ellish-29