Guenter J. Hitsch
· Kilts Family Professor of MarketingUniversity of Chicago · Marketing
Active 2003–2008
About
I am the Kilts Family Professor of Marketing at the University of Chicago Booth School of Business. My work aims to assist firms in making complex, data-driven business decisions and to understand how such decisions and competition shape market outcomes. I focus on key areas such as pricing, customer loyalty, customer relationship management (CRM), and advertising. My research draws on economics, statistics (including machine learning), causal inference, and dynamic optimization.
Research topics
- Microeconomics
- Economics
- Computer science
- Business
- World Wide Web
Frequent coauthors
- 4 shared
Jean‐Pierre Dubé
- 2 shared
Peter E. Rossi
- 2 shared
Puneet Manchanda
- 1 shared
Tülin Erdem
Erasmus University Rotterdam
- 1 shared
Dominique M. Hanssens
Anderson University - South Carolina
- 1 shared
Jean Pierre Dubé
University of Chicago
- 1 shared
Alı Hortaçsu
- 1 shared
Bart J. Bronnenberg
Centre for Economic Policy Research
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