
Edward Malthouse
· Erastus Otis Haven Professor, Medill School of Journalism, Media, Integrated Marketing CommunicationsNorthwestern University · Chemical Engineering
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Research topics
- Computer science
- Business
- Advertising
- Marketing
- Psychology
Frequent coauthors
- 47 shared
Bobby J. Calder
Northwestern University
- 22 shared
Ewa Masłowska
University of Illinois System
- 20 shared
Su Jung Kim
University of Southern California
- 9 shared
Robin Burke
- 9 shared
Rebecca Jen-Hui Wang
- 7 shared
Himan Abdollahpouri
- 7 shared
Linda D. Hollebeek
Tallinn University of Technology
- 7 shared
Yongfeng Zhang
Rutgers, The State University of New Jersey
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