About

Ewa Maslowska is an associate professor of advertising at the College of Media, specializing in marketing communication and consumer behavior, particularly in the context of new technologies. Her research centers around consumer-brand interactions, personalized advertising, brand engagement, social media advertising, electronic word-of-mouth (eWOM), consumer decision making, digital analytics, and computational advertising. She often employs a data-driven approach, utilizing experimental and psychophysiological research methods to investigate the effectiveness of marketing communications and the relationships between various forms of consumer engagement and purchase behaviors. Her background includes a PhD in Communication Science from the University of Amsterdam, with a dissertation focused on personalized marketing communication, and a postdoctoral fellowship at Northwestern University. She has been published in several academic journals and serves on editorial review boards, contributing to the advancement of theory and actionable insights in her field.

Labs

• Charles H. Sandage Department of AdvertisingPI

Awards & honors

• Digital Communication Methods Lab research grant 2019
• Marketing Science Institute research grant 2018
• Best Paper Award International Journal of Advertising 2017
• Best Paper Award Journal of Marketing Management 2016
• Top faculty paper award Communication and Technology Divisio…

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