
Easwar Iyer
VerifiedUniversity of Massachusetts Amherst · Marketing
Active 1984–2023
h-index20
Citations4.0k
Papers442 last 5y
Funding—
Research topics
- Business
- Marketing
- Advertising
- Psychology
- Social psychology
Frequent coauthors
- 9 shared
Kathleen Debevec
University of Massachusetts Amherst
- 9 shared
Rajiv Kashyap
- 3 shared
Elizabeth G. Miller
- 3 shared
Sara Gooding‐Williams
- 2 shared
Begum Kaplan
Lynn University
- 2 shared
William D. Diamond
University of Massachusetts Amherst
- 2 shared
Robert N. Mayer
Cranfield University
- 2 shared
Kunal Swani
Wright State University
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