Chris Moorman
· Duke University Distinguished Professor of Business AdministrationDuke University · Accounting
Active 1985–2025
Academic metrics are sourced from OpenAlex and public funding records; values may differ from Google Scholar.
Research topics
- Political Science
- Business
- Sociology
- Advertising
- Marketing
- Public relations
- Law
Selected publications
Better Marketing for a Better World
Journal of Marketing · 2021 · 264 citations
Consider the following quotes: "The marketing discipline today constitutes a great paradox.The nation stands deeply troubled.It seeks solutions to grave problems both within and without its own society.Marketing and marketers are an integral part of this picture, either as a dimension of the problems or as a source of their solutions.Yet the emphasis of marketing study is not directed toward resolving issues of its social relevance, and there is strong and vocal sentiment in the field against be…
Commentary: Brand Activism in a Political World
Journal of Public Policy & Marketing · 2020 · 261 citations
1st authorCorrespondingReality Check: Infusing Ecological Value into Academic Marketing Research
Journal of Marketing · 2021-02-05 · 144 citations
articleOpen accessChallenging the Boundaries of Marketing
Journal of Marketing · 2019-07-29 · 106 citations
articleOpen access1st authorCorresponding<i>JM</i> as a Marketplace of Ideas
Journal of Marketing · 2018-12-13 · 49 citations
articleOpen access1st authorCorresponding
Recent grants
Frequent coauthors
- 64 shared
Nader T. Tavassoli
University of South Carolina
- 64 shared
Alina Sorescu
Texas A&M University
- 20 shared
Rajesh Chandy
- 13 shared
Simone Wies
Goethe University Frankfurt
- 11 shared
Gita Venkataramani Johar
Columbia University
- 11 shared
John Roberts
- 9 shared
Anne S. Miner
University of Wisconsin–Madison
- 7 shared
Roland T. Rust
Education
- 1998
Ph.D., Operations Research
University of North Carolina at Chapel Hill
- 1995
M.S., Operations Research
University of North Carolina at Chapel Hill
- 1993
B.S., Operations Research
University of North Carolina at Chapel Hill
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