Catherine Tucker

About

Catherine Tucker is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is the faculty director of the EMBA program and has served as the Chair of the MIT Sloan PhD Program. Her research interests focus on how technology enables firms to utilize digital data and machine learning to enhance performance, as well as the regulatory challenges this poses. Tucker has particular expertise in online advertising, digital health, social media, and electronic privacy, studying the interface between marketing, the economics of technology, and law. She has received numerous awards for her research, including an NSF CAREER Award, the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, the Garfield Economic Impact Award, the Paul E. Green Award, the William F. O'Dell Award, and the INFORMS Society for Marketing Science Long Term Impact Award. Tucker is a cofounder of the MIT Cryptoeconomics Lab, which studies blockchain applications, and has been a Visiting Fellow at All Souls College, Oxford. She has testified before Congress on digital privacy and algorithms, and presented her research to organizations such as the OECD, World Bank, IMF, and the ECJ. In addition to her research, Tucker is a senior editor at Marketing Science and has held editorial roles at other prominent journals. She co-directs the program on Digital Economics and Artificial Intelligence at the National Bureau of Economic Research. She teaches courses on…

Research topics

• Business
• Advertising
• Computer science
• Internet privacy
• Marketing

Selected publications

• Informational Challenges in Omnichannel Marketing: Remedies and Future Research

  Journal of Marketing · 2020 · 217 citations

  Omnichannel marketing is often viewed as the panacea for one-to-one marketing, but this strategic path is mired with obstacles. This article investigates three challenges in realizing the full potential of omnichannel marketing: (1) data access and integration, (2) marketing attribution, and (3) consumer privacy protection. While these challenges predate omnichannel marketing, they are exacerbated in a digital omnichannel environment. This article argues that advances in machine learning and blo…

  PublisherOA PDFDOI

• Scaling Smart Contracts via Layer-2 Technologies: Some Empirical Evidence

  Management Science · 2023-09-13 · 24 citations

  article

  Blockchain-based smart contracts can potentially replace certain traditional contracts through decentralized enforcement and reduced transaction costs. However, scalability is a key bottleneck hindering their broader application and adoption, often leading to concentrated or exclusive networks. To avoid falling short of the original promise of the technology, firms actively explore “layer-2” methods for scaling. We provide some initial evidence on the economic implications of a layer-2 scaling s…

  PublisherDOI

• The Economics of Artificial Intelligence

  2023-09-18 · 18 citations

  bookSenior author
  PublisherDOI

• Data Deserts and Black Boxes: The Impact of Socio-Economic Status on Consumer Profiling

  Management Science · 2024-01-31 · 16 citations

  article

  Data brokers use black-box methods to profile and segment individuals for ad targeting, often with mixed success. We present evidence from 5 complementary field tests and 15 data brokers that differences in profiling accuracy and coverage for these attributes mainly depend on who is being profiled. Consumers who are better off—for example, those with higher incomes or living in affluent areas—are both more likely to be profiled and more likely to be profiled accurately. Occupational status (whit…

  PublisherDOI

• The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing: A Marketing Science Institute Report

  SSRN Electronic Journal · 2024 · 10 citations

  PublisherDOI

Recent grants

• CAREER Digital Privacy and Regulation

  NSF · $503k · 2011–2019

Frequent coauthors

• Avi Goldfarb

  National Bureau of Economic Research

  65 shared

• Amalia R. Miller

  National Bureau of Economic Research

  46 shared

• S. Sriram

  Ross School

  38 shared

• Raghuram Iyengar

  University of Pennsylvania

  37 shared

• Juanjuan Zhang

  37 shared

• Koen Pauwels

  Northeastern University

  37 shared

• Sriraman Venkataraman

  Quantitative BioSciences

  37 shared

• Anindya Ghose

  New York University

  37 shared

Awards & honors

• NSF CAREER Award for her work on digital privacy
• Erin Anderson Award for an Emerging Female Marketing Scholar…
• Garfield Economic Impact Award for her work on electronic me…
• Paul E. Green Award for contributions to the practice of Mar…
• William F. O'Dell Award for most significant, long-term cont…

Similar researchers at Massachusetts Institute of Technology

• John R. Hauserh-77
• Drazen Prelech-43
• Duncan Simesterh-43