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Nova · Professor Researcher · re-ranking top 20…
Melanie Wallendorf

Melanie Wallendorf

· Professor Emerita

University of Arizona · Marketing

Active 1977–2021

h-index26
Citations8.1k
Papers682 last 5y
Funding—
Faculty page
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Research topics

  • Psychology
  • Sociology
  • Business
  • Marketing
  • Advertising

Frequent coauthors

  • Russell W. Belk

    11 shared

  • Gerald Zaltman

    8 shared

  • John F. Sherry

    University of Notre Dame

    6 shared

  • Eric J. Arnould

    5 shared

  • Elizabeth C. Hirschman

    University of Virginia's College at Wise

    4 shared

  • David Crockett

    4 shared

  • Michael D. Reilly

    Florida Atlantic University

    4 shared

  • Michelle F. Weinberger

    Northwestern University

    4 shared

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