Paul W. Farris
· Landmark Communications Professor Emeritus of Business AdministrationUniversity of Virginia · Marketing
Active 1974–2024
h-index30
Citations4.5k
Papers25612 last 5y
Funding—
Research topics
- Computer Science
- Data Mining
- Business
- Data science
- Marketing
Selected publications
Marketing Analytics: Essential Tools for Data-Driven Decisions
2021 · 3 citations
- Computer Science
- Data Mining
- Data science
2020 · 4 citations
- Computer Science
- Business
- Computer Science
Frequent coauthors
- 44 shared
Phillip E. Pfeifer
University of Virginia
- 24 shared
Mark E. Parry
University of Missouri–Kansas City
- 24 shared
David J. Reibstein
- 21 shared
Kusum L. Ailawadi
- 21 shared
Rajkumar Venkatesan
University of Virginia
- 20 shared
Neil Bendle
University of Georgia
- 15 shared
Richard R. Johnson
- 14 shared
Ervin Shames
University of Virginia
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