
Wei-Na Lee
· Professor EmeritaUniversity of Texas at Austin · Advertising & Public Relations
Active 2004–2014
h-index5
Citations427
Papers6
Funding—
Research topics
- Advertising
- Business
- Psychology
- Marketing
- Social psychology
Frequent coauthors
- 1 shared
Steven M. Edwards
- 1 shared
Jennifer Gerard Ball
- 1 shared
TaiWoong Yun
- 1 shared
Heejung Kim
Kangwon National University
- 1 shared
Trina Sego
Boise State University
- 1 shared
Sejung Marina Choi
- 1 shared
Angie Liang
Ogilvy Public Relations (United States)
- 1 shared
Wan‐Hsiu Sunny Tsai
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