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Nova · Professor Researcher · re-ranking top 20…

Valerie S. Folkes

· Professor Emeritus of Marketing

University of Southern California · Marketing

Active 1976–2018

h-index36
Citations7.8k
Papers79
Funding—
Faculty page
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Research topics

  • Psychology
  • Social psychology
  • Business
  • Marketing
  • Advertising

Frequent coauthors

  • Deborah J. MacInnis

    14 shared

  • Shashi Matta

    9 shared

  • Christine L. Porath

    Georgetown University

    7 shared

  • Vanessa M. Patrick

    University of Houston

    7 shared

  • Michael A. Kamins

    Claremont Graduate University

    5 shared

  • Allison R. Johnson

    5 shared

  • Arianna Uhalde

    5 shared

  • Sandra Graham

    California Department of Education

    4 shared

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