Suman Lee

About

Suman Lee is a scholar specializing in international public relations, public diplomacy, and global communication. His research has been published in leading journals such as Communication Research, Public Relations Review, Corporate Reputation Review, Place Branding and Public Diplomacy, International Journal of Business Communication, Journal of Communication Management, Journal of Intercultural Communication Research, and Visual Communication Quarterly. According to a 2017 study by Ki and Ye in Public Relations Review, which analyzed 163 journal articles published between 2001 and 2014, Lee ranked among the most prolific authors in the field of global public relations. His contributions have earned him multiple top paper awards from the Association for Education in Journalism and Mass Communication (AEJMC) and the International Communication Association (ICA). Lee’s research includes comprehensive studies on foreign nations' public relations investments in the United States, focusing on their impact on news content, return on investment through time-series analysis, and public sentiment. His recent work explores the public diplomacy strategies of Japan and South Korea in the context of historical disputes, with a particular emphasis on outreach to younger generations. He currently serves as director of the M.A. in strategic communication and director of the Visiting International Scholars (VIS) Program at the University of North Carolina. Prior to joining UNC, Lee served…

Research topics

• Genetics
• Cancer research
• Cell biology
• Biology
• Psychology
• Social psychology
• Marketing
• Advertising
• Business
• Molecular biology

Selected publications

• Cybersecurity Breach and Crisis Response: An Analysis of Organizations’ Official Statements in the United States and South Korea

  International Journal of Business Communication · 2018-06-24 · 32 citations

  articleSenior author

  Cybersecurity breaches have rapidly become a high-impact crisis for many corporations. Thus, it is critically important for corporations to know how to protect their reputation through effective crisis communication. Considering the scarcity of empirical research on cybersecurity breaches in crisis communication, the current study attempts to fill this research gap. This study compared 108 official statements issued by organizations in the United States and South Korea when cybersecurity breache…

  PublisherDOI

• Exploring Country-of-Origin Perceptions and Ethnocentrism: The Case of U.S. Dairy Marketing in China

  Journal of Food Products Marketing · 2020 · 23 citations

  We examined variables relevant to food products marketing in foreign markets: perceptions of a product’s country-of-origin (which may provide a “halo effect” if positive), and consumers’ tendencies to favor local vs. imported goods for ideological reasons (consumer ethnocentrism). These were explored in the context of marketing research related to expanding U.S. dairy in China. An online survey of consumers (N = 505) in Beijing, Shanghai, and Guangzhou showed that ethnocentrism was below scale m…

  PublisherDOI

• Globalization of the public relations agency industry: a country-level analysis of global public relations agencies and environmental factors

  Journal of Communication Management · 2023-01-02 · 11 citations

  article1st authorCorresponding

  Purpose The present study examined the status of globalization of the public relations (PR) agency industry and its environmental factors by analyzing 101 countries. Design/methodology/approach Data were constructed from content analysis and multiple archival sources. Cluster analysis and multiple regressions were used for data analysis. Findings The present study identified the four distinctive groups of countries in the number of global PR agencies per country. These groups are (1) globalized…

  PublisherDOI

• Introducing the Co-oriented Scansis (CoS) model: A case of chatbot, Lee-Luda

  Public Relations Review · 2023-08-14 · 6 citations

  articleSenior author
  PublisherDOI

• The Influence of International Education Experience on Host Country-Related Outcomes: An Analysis of Chinese Students’ Relationships with South Korean Universities

  Sustainability · 2020-11-20 · 6 citations

  articleOpen access

  Recognizing the globalization of higher education institutions, this study examined the influence of university–student relationships on host country-related outcomes, including student attitudes, purchase intentions, and policy support. A survey was conducted with Chinese students who had studied or who were currently studying at South Korean universities. Its results showed a significant positive association between Chinese student perceptions of their relationships with host universities and…

  PublisherOA PDFDOI

Frequent coauthors

• Jack D. Griffith

  University of North Carolina at Chapel Hill

  22 shared

• Richard D. Kolodner

  University of California, San Diego

  17 shared

• Nam Keun Kim

  CHA University

  11 shared

• Lulu Rodriguez

  Iowa State University

  8 shared

• Kyo Won Lee

  Government of the Republic of Korea

  8 shared

• Mark Hartmann

  8 shared

• Sook‐Hwan Lee

  8 shared

• Kwang Yul

  Shanghai Jiao Tong University

  7 shared

Education

• PhD/PI, structural and functional genomics

  Korea National Institute of Health

Awards & honors

• Top paper awards from the Association for Education in Journ…
• Top paper awards from the International Communication Associ…

Similar researchers at University of North Carolina at Chapel Hill

• Seth M. Noarh-64
• Kristen Harrisonh-36
• Francesca Renee Dillman Carpentierh-28