
Shlomo Benartzi
· Professor of Behavioral Decision MakingUniversity of California, Los Angeles · Accounting
Active 1994–2026
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About
Shlomo Benartzi is a behavioral economist interested in combining the insights of psychology and economics to solve big societal problems. His goal is to help people make better decisions on a very large scale. He is a professor and co-founder of the Behavioral Decision Making Group at UCLA Anderson School of Management. Benartzi’s current focus is on online behavior, studying how people think differently on screens. His research encompasses behavioral economics, savings, investing, retirement planning, personal finance, nudges, and behavioral decision making. He has contributed to understanding how behavioral nudges can improve financial decision-making, such as increasing retirement savings, encouraging pre-commitment, and designing effective financial advice. His work also explores issues like the lack of urgency in financial decisions, the impact of social and psychological factors on investing and saving behaviors, and how to implement cost-effective nudges to promote better financial outcomes.
Research topics
- Computer Science
- Business
- Political Science
- Psychology
- Economics
- Finance
- Marketing
- Social psychology
- Advertising
- Medicine
Selected publications
Should Governments Invest More in Nudging?
Psychological Science · 2017-06-05 · 788 citations
reviewOpen access1st authorGovernments are increasingly adopting behavioral science techniques for changing individual behavior in pursuit of policy objectives. The types of "nudge" interventions that governments are now adopting alter people's decisions without coercion or significant changes to economic incentives. We calculated ratios of impact to cost for nudge interventions and for traditional policy tools, such as tax incentives and other financial inducements, and we found that nudge interventions often compare fav…
Should Governments Invest More in Nudging?
SSRN Electronic Journal · 2017-01-01 · 98 citations
articleOpen access1st authorCorrespondingUsing fresh starts to nudge increased retirement savings
Organizational Behavior and Human Decision Processes · 2021 · 62 citations
Senior authorCorrespondingTemporal Reframing and Participation in a Savings Program: A Field Experiment
Marketing Science · 2020 · 48 citations
Senior authorCorrespondingThis study explores whether framing savings in more or less granular formats can increase sign-ups for a recurring deposit program in a FinTech environment.
Choice Architecture and Retirement Saving Plans
Princeton University Press eBooks · 2018-08-30 · 16 citations
book-chapter1st authorCorrespondingIn this paper, we apply basic principles from the domain of design and architecture to choices made by employees saving for retirement. Three of the basic principles of design we apply are: (1) there is no neutral design, (2) design does matter, and (3) many of the seemingly minor design elements could matter as well. Applying these principles to the domain of retirement savings, we show that the design of retirement saving vehicles has a large effect on saving rates and investment elections, an…
Frequent coauthors
- 61 shared
Richard H. Thaler
- 16 shared
John Beshears
National Bureau of Economic Research
- 13 shared
William Charles Weld
University of Wisconsin–Madison
- 13 shared
Hal E. Hershfield
University of California, Los Angeles
- 11 shared
Roni Michaely
- 10 shared
Katherine L. Milkman
California University of Pennsylvania
- 9 shared
Eli Amir
Tel Aviv University
- 7 shared
Hengchen Dai
Anderson University - South Carolina
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