The Value of Holistic Financial Advice

Financial Planning Review · 2025-01-29

ABSTRACT Financial advice has historically been narrowly focused on investing decisions, which has led to skepticism from researchers and policymakers about its value, both in terms of the net alpha and personalization level of advised portfolios. This article explores the potential value of broader, or holistic, financial advice that also covers savings, debt and insurance decisions, which are relevant to a much broader population, not just those with enough wealth to care about investment alpha. The results show that there's tremendous value in holistic financial advice, which is worth $4384 per year or 7.5% of annual income for the typical household and translates into 2472 bps of the median 401(k) account balance. More importantly, this type of advice can be especially valuable for those with lower income who historically have been underserved. While policymakers have traditionally focused on the costs of financial advice, this research suggests that they should also be concerned about ensuring low and middle‐class households have access to valuable holistic guidance, which is becoming increasingly affordable by leveraging AI and other technologies.

Can reminder emails compel Americans to save? A two-million-person megastudy

PNAS Nexus · 2025-08-30 · 3 citations

In the United States, 24% of adults have no savings and 39% have less than a month of income saved. We present results from a megastudy where nearly 2 million customers of a US bank were randomly assigned to receive one of seven different 2-month email campaigns, each employing a different behavioral science insight to nudge one-time and recurring savings deposits and increase savings balances or to a control condition without such messages. These campaigns increased the probability of making a one-time savings deposit, on average, by 0.05 percentage points (a 0.51% increase over control). The best-performing campaign delivered weekly messages to customers that differed depending on recent savings behavior: messages to customers who had not made a savings account deposit in the last week included a simple reminder to save, while those to customers who had made a savings account deposit in the prior week were congratulated on this accomplishment. This top-performing campaign increased the monthly likelihood that a customer made a one-time savings deposit by 0.13 percentage points (a 1.32% increase). We estimate that rolling this 2-month campaign out to everyone in our megastudy population would have led to an extra $6,123,996 to $9,910,090 in savings. Together, our findings highlight that light-touch, frequent email nudges can cost-effectively create small increases in savings deposits in the United States. Ideally, to generate meaningful benefits, behavioral science insights would be incorporated into a wider range of communications and incentives designed by financial institutions.

Save More Today or Tomorrow: The Role of Urgency in Precommitment Design

Journal of Marketing Research · 2023-01-13 · 11 citations

To encourage farsighted behaviors, previous research suggests that marketers should invite consumers to precommit to adopting these behaviors “later.” However, the authors propose that people will draw different inferences from different types of precommitment offers, and that these inferences can help explain when precommitment is (and is not) effective at increasing adoption of farsighted behaviors. Specifically, the authors theorize that simultaneously offering consumers the opportunity to adopt a farsighted behavior now or later (i.e., offering “simultaneous precommitment”) may signal that the behavior is not urgently recommended; however, offering consumers the opportunity to adopt that behavior immediately and then, only if they decline, inviting them to adopt it later (i.e., offering “sequential precommitment”) may signal just the opposite. In a multisite field experiment (N = 5,196), the authors find that simultaneously giving consumers the chance to increase their savings now or later reduced retirement savings. Two preregistered lab studies (N = 5,080) show that simultaneous precommitment leads people to infer that taking action is not urgently recommended, and such inferences predict less adoption of recommended behaviors. Importantly, offering sequential precommitment increases inferred urgency, predicting greater adoption. Together, this research advances knowledge about the limits and potential of precommitment.

How to choose a default

Behavioral Science & Policy · 2022-04-01 · 1 citations

We have developed a model for setting a default when a population is choosing among ordered choices—that is, ones listed in ascending or descending order. A company, for instance, might want to set a default contribution rate that will increase employees’ average contributions to a retirement savings plan. A key input of the model is the distribution of latent options—the percentages of a population that select each available choice in the absence of a preset default. The model treats the default as an attraction point that causes some people to shift from their latent preference toward the default. It specifies the strength of each possible default's pull on each latent option and thereby points policymakers to the default most likely to achieve a desired aim. We tested our model using data from field experiments relating to retirement savings. In addition to presenting the results, which support the model's validity, we discuss how the model relates to prior empirical evidence on defaults.

Reducing Savings Gaps Through Pennies Versus Percent Framing

SSRN Electronic Journal · 2022-01-01 · 1 citations

Using Fresh Starts to Nudge Increased Retirement Savings

RePEc: Research Papers in Economics · 2021-08-06

We conducted a field experiment to study the effect of framing future moments in time as new beginnings (or “fresh starts”). University employees (N = 6, 082) received mailings with an opportunity to choose between increasing their contributions to a savings plan immediately or at a specified future time point. Framing the future time point in relation to a fresh start date (e.g., the recipient’s birthday, the first day of spring) increased the likelihood that the mailing recipient chose to increase contributions at that future time point without decreasing their likelihood of increasing contributions immediately. Overall, fresh start framing increased retirement plan contributions in the eight months following the mailing. Our findings represent the first experimental demonstration of the benefits of fresh start framing in a consequential field setting.

Using fresh starts to nudge increased retirement savings

Organizational Behavior and Human Decision Processes · 2021 · 62 citations

• Psychology
• Gerontology
• Social psychology

Pennies Reframing of Savings Rates

ACR North American Advances · 2020-01-01

Emergency Fund Experiment

AEA Randomized Controlled Trials · 2020-11-18