About

S. Chan Choi is a Professor, Department Chair, and Director of the Center for Marketing at Rutgers Business School. His research interests include modeling price competition in various marketing contexts and competitive product positioning. His current research topics focus on store brand competition and pricing captive products such as laboratory equipment and supplies. Professor Choi has published in several journals including Marketing Science, Management Science, and the Journal of Retailing, and has contributed chapters to several books. He holds a Ph.D. and M.A. from the University of Pennsylvania in Decision Sciences/Marketing, an MBA from Michigan State University, and a B.A. from Seoul National University.

Research topics

• Business
• Computer Science
• Biology
• World Wide Web
• Advertising
• Mathematics
• Ecology
• Pharmacology
• Statistics
• Medicine
• Psychology
• Philosophy

Selected publications

• Generic Drug Shortages and Undifferentiated Competition

  Springer proceedings in business and economics · 2024

  1st authorCorresponding
  • Business
  • Pharmacology
  • Medicine
  DOI

• HOW DOES BRAND-GENERATED CONTENT ON SOCIAL MEDIA INFLUENCE CONSUMERS: EMPIRICAL STUDY WITH FASHION BRANDS IN INSTAGRAM

  Global Fashion Management Conference · 2023

  • Computer Science
  • Advertising
  • Business
  DOI

Frequent coauthors

• Kihyun Kım

  Sungkyunkwan University

  1 shared

• Sang‐Hoon Kim

  Seoul National University

  1 shared

• Xiaoru Gao

  1 shared

• Madhavi M. Chakrabarty

  1 shared

• Sunghoon Kim

  1 shared

• Barbara B. Stern

  1 shared

Labs

• Center for Marketing ResearchPI

Similar researchers at Rutgers University

• John K-J Lih-153
• Stephen Burleyh-145
• Paul Falkowskih-145
• Joseph DeLucah-119
• Julius Gardinh-117