Reihane Boghrati

About

Reihane Boghrati is an Assistant Professor of Information Systems at the W. P. Carey School of Business, Arizona State University. She completed her Ph.D. in Computer Science at the University of Southern California in 2018. Before joining ASU, she was a post-doctoral researcher at the Wharton School, University of Pennsylvania. Her research focuses on designing and applying machine learning and natural language processing methods to investigate psychological phenomena expressed in written and spoken language.

Research topics

• Sociology
• Computer Science
• Political Science
• Artificial Intelligence
• Psychology
• Social psychology
• Linguistics
• Mathematics
• Cognitive psychology
• Data science

Selected publications

• How Verb Tense Shapes Persuasion

  Journal of Consumer Research · 2023 · 33 citations

  Senior authorCorresponding

  Abstract When sharing information and opinions about products, services, and experiences, communicators often use either past or present tense (e.g., “That restaurant was great” or “That restaurant is great”). Might such differences in verb tense shape communication’s impact, and if so, how? A multimethod investigation, including eight studies conducted in the field and lab, demonstrates that using present (vs. past) tense can increase persuasion. Natural language processing of over 500,000 onli…

  PublisherDOI

• Fostering perceptions of authenticity via sensitive self-disclosure.

  Journal of Experimental Psychology Applied · 2022 · 28 citations

  Leaders' perceived authenticity-the sense that leaders are acting in accordance with their "true self"-is associated with positive outcomes for both employees and organizations alike. How might leaders foster this impression? We show that sensitive self-disclosure, in the form of revealing weaknesses, makes leaders come across as authentic (Studies 1 and 2)-because observers infer that the discloser is not engaging in strategic self-presentation (Study 3). Further, the authenticity gains of sens…

  PublisherDOI

• Conceptual Research: Multidisciplinary Insights for Marketing

  Journal of Marketing · 2024-11-16 · 15 citations

  article

  Conceptual research is fundamental to advancing theory and, thus, science. Conceptual articles launch new research streams, resolve conflicting findings, explain new phenomena, and integrate divergent research areas. Yet, compared with other disciplines, marketing publishes little conceptual research. This article provides a multidisciplinary perspective of conceptual research to help increase the quality and quantity of conceptual research in marketing. First, the authors compare conceptual res…

  PublisherDOI

• Quantifying cultural change: Gender bias in music.

  Journal of Experimental Psychology General · 2023-04-13 · 15 citations

  article1st authorCorresponding

  Cultural items (e.g., songs, books, and movies) have an important impact in creating and reinforcing stereotypes. But the actual nature of such items is often less transparent. Take songs, for example. Are lyrics biased against women, and how have any such biases changed over time? Natural language processing of a quarter of a million songs quantifies gender bias in music over the last 50 years. Women are less likely to be associated with desirable traits (i.e., competence), and while this bias…

  PublisherDOI

• Style, content, and the success of ideas

  Journal of Consumer Psychology · 2023-03-06 · 10 citations

  article1st author

  Abstract From marketers and consumers to leaders and health officials, everyone wants to increase their communications' impact. But why are some communications more impactful? While some argue that content drives success, we suggest that style, or the way ideas are presented, plays an important role. To test style's importance, we examine it in a context where content should be paramount: academic research. While scientists often see writing as a disinterested way to communicate unobstructed tru…

  PublisherDOI

Frequent coauthors

• Morteza Dehghani

  19 shared

• Joe Hoover

  11 shared

• Roohallah Alizadehsani

  Deakin University

  9 shared

• Jonah Berger

  University of Pennsylvania

  9 shared

• Asma Ghandeharioun

  8 shared

• Zahra Alizadeh Sani

  Flinders Medical Centre

  7 shared

• KATE JOHNSON

  University of British Columbia

  7 shared

• Behdad Bahadorian

  Shaheed Rajaei Cardiovascular Medical and Research Center

  7 shared

Education

• Ph.D.

  University of Southern California

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• Xiyang Huh-62
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