Rachel GershonAssistant ProfessorMarketing
University of California, Berkeley · Marketing
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About
I am an Assistant Professor of Marketing at Haas Business School, UC Berkeley. I received my doctorate at the Olin Business School, Washington University in St. Louis. Prior to graduate school, I studied Philosophy, Neuroscience, and Psychology at Washington University. My research develops insights into consumer judgments and choice with an emphasis on social, prosocial, and health-related behaviors.
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