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Natalia Levina

· Professor of Technology, Operations, and Statistics, Toyota Motor Corporation Term Professor

New York University · Technology, Operations, and Statistics Department

Active 1994–2025

h-index36
Citations4.0k
Papers11720 last 5y
Funding$270k

Academic metrics are sourced from OpenAlex and public funding records; values may differ from Google Scholar.

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About

Natalia Levina is a Full Chair Professor at New York University Stern School of Business, where she joined in 2001. She received her Ph.D. in Information Technology from MIT’s Sloan School of Management and holds a B.A. in Computer Science and Mathematics from Boston University, as well as an M.A. in Mathematics from Boston University. Her research focuses on how people span organizational, professional, cultural, and other boundaries while producing and using technological innovations. Currently, her studies include the evaluation and adoption of Artificial Intelligence in medicine and HR, open innovation, theories of smart contracts, and firm-community relationships in crowdsourcing. Prof. Levina is recognized as an innovative teacher, having developed a course on “Digital Innovation & Crowdsourcing,” which has received excellent evaluations across undergraduate, MBA, and Executive MBA programs. She has been nominated for the Best Professor Award by NYU Stern’s EMBA students and is a frequent speaker at academic and industry conferences. Her research has been published in top journals such as Information Systems Research, MIS Quarterly, Organization Science, and Harvard Business Review. She has received numerous awards for her published work, served in editorial roles for leading journals, and held significant positions in academic conferences and research groups. Her contributions to the field have been recognized through various research grants and her appointment as a…

Research topics

  • Computer Science
  • Artificial Intelligence
  • Political Science
  • Knowledge management
  • Engineering
  • Epistemology
  • Psychology
  • Law
  • Sociology
  • Social psychology

Selected publications

  • To Engage or Not to Engage with AI for Critical Judgments: How Professionals Deal with Opacity When Using AI for Medical Diagnosis

    Organization Science · 2022 · 458 citations

    Senior authorCorresponding

    Artificial intelligence (AI) technologies promise to transform how professionals conduct knowledge work by augmenting their capabilities for making professional judgments. We know little, however, about how human-AI augmentation takes place in practice. Yet, gaining this understanding is particularly important when professionals use AI tools to form judgments on critical decisions. We conducted an in-depth field study in a major U.S. hospital where AI tools were used in three departments by diag…

  • Is AI ground truth really true? The dangers of training and evaluating AI tools based on experts’ know-what
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    MIS Quarterly · 2021 · 299 citations

    Organizational decision-makers need to evaluate AI tools in light of increasing claims that such tools outperform human experts. Yet, measuring the quality of knowledge work is challenging, raising the question of how to evaluate AI performance in such contexts. We investigate this question through a field study of a major U.S. hospital, observing how managers evaluated five different machine-learning (ML) based AI tools. Each tool reported high performance according to standard AI accuracy meas…

  • Is AI Ground Truth Really True? The Dangers of Training and Evaluating AI Tools Based on Experts’ Know-What

    MIS Quarterly · 2021-09-01 · 49 citations

    article

    Organizational decision-makers need to evaluate AI tools in light of increasing claims that such tools outperform human experts. Yet, measuring the quality of knowledge work is challenging, raising the question of how to evaluate AI performance in such contexts. We investigate this question through a field study of a major U.S. hospital, observing how managers evaluated five different machine-learning (ML) based AI tools. Each tool reported high performance according to standard AI accuracy meas…

  • Diverse Rationalities of Entrepreneurship Education: An Epistemic Stance Perspective

    Academy of Management Learning and Education · 2020 · 43 citations

    Senior authorCorresponding

    There is a healthy skepticism regarding whether one can learn entrepreneurship in a business classroom setting. One unique challenge of entrepreneurship education is that at least to some degree, entrepreneurship involves disruptions of the usual business rules, norms, and models. Furthermore, entrepreneurship may not conform to the scientific management rationality that is promoted in most management education. This underscores a dilemma: In a business school, how do we teach a discipline that…

  • Digitization of Transaction Terms within TCE: Strong Smart Contract as a New Mode of Transaction Governance

    MIS Quarterly · 2024-06-01 · 28 citations

    article

    We use transaction cost economics (TCE) to define the “digitization of transaction terms” shift parameter that describes the institutional changes associated with increased digitization in society. We then draw on legal scholarship to analyze how strong smart contracts, which refer to agreements with automatic execution and enforcement that are not reversible by courts, rely on a new level of digitization of transaction terms. Specifically, these contracts may rely on standard digital infrastruc…

Recent grants

Frequent coauthors

  • Brian S. Butler

    University of Maryland Eastern Shore

    37 shared
  • Kalle Lyytinen

    Case Western Reserve University

    37 shared
  • Jr. Richard J. Boland

    University of Pittsburgh

    36 shared
  • Matt Fineout

    Case Western Reserve University

    36 shared
  • Wendy Jansen

    Breda University of Applied Sciences

    36 shared
  • Will Rifkin

    36 shared
  • Deborah Dougherty

    36 shared
  • John Venable

    Curtin University

    36 shared

Education

  • Ph.D., Sloan School of Management

    Massachusetts Institute of Technology

    2001

Awards & honors

  • Best Published Paper of 2021 Award in Information Systems
  • Best Published Paper of 2015 Award in Information Systems
  • Best Published Paper of 2015 award from the Academy of Manag…
  • Best Published Paper of 2014 award from the Academy of Manag…
  • Alfred P. Sloan Foundation Industry Studies Fellowship

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