Nancy Wong

About

Nancy Wong is a professor of Consumer Science at the University of Wisconsin–Madison, holding the Kohl's Chair in Retail Innovation and serving as Associate Dean for Faculty Affairs and Graduate Program. She is a consumer psychologist whose research explores how cultural values influence consumption decisions, emotional responses in various situations, and the impact of materialistic values on consumption behaviors. Her work particularly focuses on understanding how consumers make choices that affect their health, financial well-being, and environmental sustainability. Wong's academic background includes a PhD in Business Administration from the University of Michigan–Ann Arbor, an MA in Social Psychology from the same institution, an MBA in Marketing from the University of California–Los Angeles, and a BBA in Accounting from York University. Her research has contributed to understanding consumer vulnerability, financial preparedness, savings behavior, and the psychological factors influencing consumption, with her findings published in various scholarly journals.

Research topics

• Computer Science
• Business
• Philosophy
• Psychology
• Social psychology
• Artificial Intelligence
• Political Science
• Internet privacy
• Engineering
• Economics

Selected publications

• Conceptualizing the multiple dimensions of consumer financial vulnerability

  Journal of Business Research · 2018-12-15 · 133 citations

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• Does Materialism Hinder Relational Well-Being? The Role of Culture and Social Motives

  Journal of Happiness Studies · 2020 · 27 citations

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• “I must have done something good”: Justifying luxury consumption with karmic beliefs

  Journal of Business Research · 2022 · 22 citations

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• Standing out vs fitting in: luxury value perception and acculturation

  International Marketing Review · 2019-02-26 · 21 citations

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  Purpose The purpose of this paper is to understand the impact of American culture-oriented values, Chinese culture-oriented values and self-improvement values on luxury value perception through acculturation by examining an acculturated sample (Chinese living in the USA), a host cultural sample (Caucasian-American) and a home cultural sample (Mainland Chinese). Design/methodology/approach In order to examine the acculturative changes of Chinese living in the USA in terms of the influence of Amer…

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• Is Savings Automation Helpful to Liquid Savings? It Depends on Whether You Have a Savings Habit

  Journal of Public Policy & Marketing · 2020 · 20 citations

  Senior authorCorresponding

  In general, Americans are not savers, which contributes to their inability to absorb even small financial shocks and increases their potential for financial hardship. Savings automation has been promoted as a solution to overcome the behavioral constraints (or limitations) that hinder individual savings behavior. The result has been a proliferation of automated savings programs with the goal of helping people save money without their notice as a way to overcome their tendency to consume. However…

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Frequent coauthors

• Marc Michel

  12 shared

• Aaron Ahuvia

  University of Michigan–Dearborn

  10 shared

• Shirley D’Sa

  University College London Hospitals NHS Foundation Trust

  9 shared

• Aric Rindfleisch

  University of Illinois System

  9 shared

• Josephine M.I. Vos

  University of Amsterdam

  8 shared

• Catherine M. Broome

  Georgetown University Medical Center

  8 shared

• James E. Burroughs

  George Mason University

  7 shared

• Casey E. Newmeyer

  Cisco College

  6 shared

Similar researchers at University of Wisconsin-Madison

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