Marguerite Moore

About

Marguerite Moore is a professor at the Wilson College of Textiles at North Carolina State University. She worked in the private and public sectors until 1998, when she began her academic career. She earned her Ph.D. from the University of Tennessee in 2002, where her research focused on strategic management and technology adoption among U.S. retail firms. Her first academic appointment was in the College of Hospitality, Retail and Sports Management at the University of South Carolina. In 2008, she joined NC State as an Associate Professor in the Management area of the Wilson College of Textiles. Her teaching and research primarily involve marketing research applications within the apparel and textiles industries. She teaches courses such as Principles of Retail and Supply Chain Management in Textiles, Fashion and the Consumer, Advanced Brand Management and Marketing in Textiles, and Marketing Research in Textiles. Her personal research interest is in using secondary data to inform marketing decisions in quick-moving environments. Her expertise includes brand management, marketing strategy, and the application of research methods to global branding and marketing within the textile and apparel sectors.

Research topics

• Computer Science
• Business
• Psychology
• Microeconomics
• Advertising
• Economics
• Marketing
• Industrial organization
• Finance
• Human–computer interaction

Selected publications

• Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness

  Fashion and Textiles · 2021 · 65 citations

  Abstract Based on the stimuli-organism-response model, this study aims to examine whether consumers’ store experience through virtual reality (VR), compared to website experience, can attract them enough to perceive the online store as appealing. Two types of stimuli were developed for the experiments: consumers’ VR store experience (106 data) (i.e., having respondents experience 360-degree-based VR store videos recorded at a fashion retailer) and store website experience (107 data) (i.e., havin…

  PublisherDOI

• Fashion and social networking: a motivations framework

  Journal of Fashion Marketing and Management · 2019-08-09 · 40 citations

  article

  Purpose The purpose of this paper is to add to the literature concerning potential motivations that drive social networking sites (SNS) for fashion-related behaviors among millennial consumers using a Uses and Gratifications (U&G) perspective. Four SNS platforms – Facebook, Instagram, Pinterest, and Twitter – were examined. Design/methodology/approach The study presents a mixed-methods approach to develop and test a motivations framework among millennial consumers that will lead to practical…

  PublisherDOI

• Exploring young consumer's decision‐making for luxury co-branding combinations

  International Journal of Retail & Distribution Management · 2020 · 29 citations

  Senior authorCorresponding

  Purpose The purpose of this paper is to identify the realistic trade-offs young consumers make when evaluating luxury co-branding combinations based on signalling theory. Design/methodology/approach Conjoint analysis was employed to evaluate the relative impact of four major attributes (i.e. brand combinations, retail channels, uniqueness and price) on consumer desirability for luxury co-branding combinations. The data were analysed using desirability indices. Findings Brand combinations, unique…

  PublisherOA PDFDOI

• Revealed comparative advantage for US textiles and apparel

  Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness · 2019-07-15 · 27 citations

  article

  Purpose The purpose of this study is to identify US textile and apparel (TAP) products and categories that demonstrate export comparative advantage and their respective country destinations. Design/methodology/approach Revealed comparative advantage (RCA) and normalized revealed comparative advantage (NRCA) in the long term (1996-2016) and short term (2010-2016) using two-digit Harmonized Commodity Description and Coding System codes (HS codes) provide an insight into export advantage of TAP pro…

  PublisherDOI

• Addressing Social Issues in Commodity Markets: Using Cost Modeling as an Enabler of Public Policy in the Bangladeshi Apparel Industry

  Journal of Supply Chain Management · 2020 · 18 citations

  Global apparel brands that source production from less developed countries are increasingly exposed to risks that arise from human rights violations. Despite widely publicized factory safety failures, reactionary regulatory efforts remain inadequate. This situation is commonly attributed to unyielding downward price pressure imposed on factories by Western brands. To address this problem, this research develops a comprehensive cost model for low‐cost apparel production following a total cost of…

  PublisherDOI

Frequent coauthors

• Jason M. Carpenter

  24 shared

• Robert Handfield

  North Carolina State University

  11 shared

• Nicholas Alexander

  Lancaster University

  11 shared

• Anne Marie Doherty

  University of Glasgow

  11 shared

• Rejaul Hasan

  National Institute of Cardiovascular Diseases

  10 shared

• Lori Rothenberg

  North Carolina State University

  8 shared

• Yanan Yu

  6 shared

• Ann Fairhurst

  University of Tennessee at Knoxville

  4 shared

Education

• Ph.D., strategic management and technology adoption among U.S. retail firms

  University of Tennessee

  2002

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