A case study on how Amazon uses personalization to win back Prime subscription lapsers

Journal of Information Technology Teaching Cases · 2025-03-03 · 3 citations

Amazon Prime, launched in 2005, is a subscription membership program that offers benefits like accelerated shipping, streaming media access, exclusive shopping discounts, and premium services. With over 200 million subscribers worldwide by 2023, it has significantly enhanced Amazon’s revenue and customer loyalty. To mitigate Amazon Prime subscription lapses, Amazon uses AI-driven personalization strategies and targeted re-engagement campaigns. Amazon Prime lapsers are influenced by factors such as price sensitivity, subscription fatigue, underutilization of benefits, seasonal shopping, competitive alternatives, and service dissatisfaction. To re-engage lapsed Prime subscribers, Amazon employs a data-driven personalization strategy leveraging AI, machine learning, and customer analytics. This includes personalized marketing techniques, content curation, regional customization, and continuous feedback analysis. Amazon’s personalization strategy is expected to evolve as technology advances, focussing on advanced AI, real-time personalization, and ethical data management. This will enhance customer retention and engagement while shaping the future of subscription-based services like Amazon Prime. Key future trends include advanced AI and predictive analytics, hyper-personalization and real-time adjustments, ethical personalization and privacy compliance, and sustainability in subscription engagement. By continuously evolving AI-powered recommendations, dynamic offers, and user-driven customization, Amazon will solidify its competitive edge in the subscription economy while maintaining consumer trust and environmental responsibility. This case study aims to explore Amazon’s AI-based personalization strategies for re-engaging with inactive Prime subscribers. It examines customer retention strategies, predictive analytics, localized personalization, ethical implications, and emerging trends that provide insights into enhancing subscription loyalty and customer lifetime value.

Review for "How informational stimuli, formative experiences, and socialization can activate values to foster sustainable entrepreneurship engagement"

2024-02-23

Acknowledgments

Cornell University Press eBooks · 2023

• Philosophy

A cknowl e dgm e ntsThe idea for this book first grew out of my parasocial relationship with Walter Benjamin.My obsession led me beyond his archive to retrace Benjamin's footsteps through Bern, Switzerland, the Paris Arcades, and even Peacock Island, just outside of

Frontmatter

Columbia University Press eBooks · 2023

• Philosophy

History

Oxford University Press eBooks · 2022

• Literature
• History
• Philosophy

Abstract Johnson is not commonly thought of as a historian, partly because his affinities led him to reject the secular and skeptical precepts of Enlightenment historiography. This chapter shows how historical thinking pervades Johnson’s writing, tracing concerns and beliefs about history that include the following: the relationship between oral and written testimony; the nature of historical evidence, including material evidence; and the value of considering history and life-writing, in the absence of written sources, as akin to ethnography. Drawing extensively on the Journey to the Western Islands of Scotland for Johnson’s most explicit reflections on historiography, all colored by a profound sense of loss, the chapter turns in conclusion to Johnson’s three major histories of language and literature: the Dictionary, the Shakespeare edition, and the Lives of the Poets.

“You what?!” – The impact of a relational approach to launching an executive MBA in the midst of a global pandemic

Project Leadership and Society · 2022 · 3 citations

• Sociology
• Political Science
• Pedagogy

In this paper, two educators offer their reflections on the impact of relational pedagogy in the form of an extended relational approach to the launch and delivery of an Executive MBA programme for post-experience learners in the midst of a universal experience of the global pandemic. The pandemic exacerbated the increasing influence of consumerism on student identity and effectively destroyed any prospect of a “normal student experience” together with its perceived value. A relational approach extending theories of relational pedagogy beyond the relationship of the educator and the learner is offered as a counter to this, allowing the educators to mediate the relationships between the learner, the content and the learning process, and to navigate the additional interfaces of post-experience, online learning. The paper emerged from collective reflection on practice and the findings support the contention that a relational approach addresses the more negative aspects of academic accountability when couched in terms of economic exchange. Envisioning education as a set of processes intended to enhance relationships, three themes are drawn out and are illustrated with examples from practice. These themes are digital residency, precarity and judgement, and weird intimacy. The findings offer new perspectives and enable recommendations to enhance both online and present in person education and learning.

Paragraphs

Cambridge University Press eBooks · 2021-11-05

This chapter shows that paragraphs are themselves an ‘expressive device’ and not simply a form of segmenting prose into semantically neutral units. The chapter draws on a history of paragraphs (which are alternatively linked to oral delivery and to logical organisation) and shows how paragraphs can contribute to various effects of expression, including tonal control.

Restoration Theatre and the Novel

Oxford University Press eBooks · 2018-06-21 · 1 citations

This chapter explores the broad cultural transition from drama to novel during the Restoration period, which triggered one of the most productive periods in the history of the London stage. However, when it comes to the eighteenth century proper, the novel is more likely to be identified as the century's most significant and appealing popular genre. The chapter considers why the novel has largely superseded drama as the literary form to which ambitious and imaginative literary types without a strong affinity for verse writing would by default have turned their attention and energies by the middle of the eighteenth century. Something important may have been lost in the broad cultural transition from drama to novel. This chapter, however, contends that many things were preserved: that the novel was able to absorb many of the functions and techniques not just of Restoration comedy but of the theatre more generally.

Voice

Cambridge University Press eBooks · 2017-12-21

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Conversation

Cambridge University Press eBooks · 2017-12-21

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