About

John D Fair is an Adjunct Professor in the Department of Kinesiology and Health Education at the University of Texas at Austin. His expertise focuses on the history of sport culture, particularly Olympic weightlifting, and its impact on society. He has taught courses such as KIN 352K: 5-Sport, Fitness, & Mass Media during multiple semesters, including Spring 2015 through Spring 2018. His work involves examining the cultural significance of sports and fitness, with a specific emphasis on how Olympic weightlifting has influenced societal perceptions and practices related to sport and fitness.

Research topics

• Computer Science
• Social Science
• Sociology
• Political Science
• Law
• Visual arts
• Economics
• Business
• Art

Selected publications

• Virtual Production and the potential impact on regional filmmaking

  DBS Business Review · 2023 · 4 citations

  1st authorCorresponding
  • Political Science
  • Sociology
  • Computer Science

  Virtual Production (VP) has seen enormous growth in the last few years. The technology enables filmmakers to project locations onto a giant LED wall backdrop in a studio space, providing a photorealistic setting at the click of a button. Exciting though these developments are for the industry, our governments need to explore and understand what the trend away from traditional filmmaking may mean. There could be some hidden consequences that impact upon existing policy objectives. This paper focuses specifically upon the potential challenges that regional filmmaking may face as a result of VP; including a loss of production revenue in the local economy, possible skills migration and a threat to screen tourism. The paper argues that interventionist policy making, similar to successful tax relief schemes that have invigorated the UK cultural industries in recent years, could help steer the new technology in directions that help meet wider policy agendas, rather than usurp them.

  DOI

Frequent coauthors

• James R. Couper

  29 shared

• A. Frank Seibert

  24 shared

• Stanley M. Walas

  22 shared

• W. Roy Penney

  University of Arkansas at Fayetteville

  20 shared

• José L. Bravo

  Purdue University West Lafayette

  17 shared

• J. L. Humphrey

  16 shared

• W. Roy Penney

  9 shared

• João Rocha

  6 shared

Similar researchers at University of Texas at Austin

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• Thomas J. Hughesh-154
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• Keith Johnstonh-106
• Jeffrey Andrewsh-104