Jesse Graham

About

Jesse Graham holds the George S. Eccles Chair of Business Ethics and is a Professor of Management at the University of Utah's David Eccles School of Business. His research focuses on the moral, political, and religious convictions that cause conflict within and between individuals and organizations, and how these convictions provide meaning to people's lives.

Research topics

• Political Science
• Psychology
• Social psychology
• Law
• Epistemology
• Criminology
• Environmental ethics
• Philosophy

Selected publications

• Morality beyond the WEIRD: How the nomological network of morality varies across cultures.

  Journal of Personality and Social Psychology · 2023 · 235 citations

  = 1,410, three populations) provided evidence for convergent validity of the MFQ-2 scores, expanded the nomological network of the six moral foundations, and demonstrated the improved predictive power of the measure compared with the original MFQ. Importantly, our results showed how the nomological network of moral foundations varied across cultural contexts: consistent with a pluralistic view of morality, different foundations were influential in the network of moral foundations depending on cu…

  PublisherDOI

• Foundations of morality in Iran

  Evolution and Human Behavior · 2020 · 75 citations

  DOI

• Moral values predict county-level COVID-19 vaccination rates in the United States.

  American Psychologist · 2022-09-01 · 72 citations

  articleOpen access

  Despite the widespread availability of COVID-19 vaccines, the United States has a depressed rate of vaccination relative to similar countries. Understanding the psychology of vaccine refusal, particularly the possible sources of variation in vaccine resistance across U.S. subpopulations, can aid in designing effective intervention strategies to increase vaccination across different regions. Here, we demonstrate that county-level moral values (i.e., Care, Fairness, Loyalty, Authority, and Purity)…

  PublisherDOI

• Political differences in free will belief are associated with differences in moralization.

  Journal of Personality and Social Psychology · 2020 · 71 citations

  performed it (Studies 7a-d). These results are consistent with our theory that political differences in free will belief are at least partly explicable by conservatives' tendency to moralize, which strengthens motivation to justify blame with stronger belief in free will and personal accountability. (PsycInfo Database Record (c) 2021 APA, all rights reserved).

  DOI

• When consumer decisions are moral decisions: Moral Foundations Theory and its implications for consumer psychology

  Journal of Consumer Psychology · 2024-06-25 · 29 citations

  articleOpen accessSenior authorCorresponding

  Abstract Although researchers have considered the role of morality in consumer psychology over the years, such investigations often fail to (a) recognize the different values that consumers might hold, and (b) provide proper context for why different moral considerations emerge. Moral Foundations Theory (MFT; Graham et al., Advances in experimental social psychology , 2013, Academic Press; Haidt & Joseph, Daedalus , 2004, 133, 55) provides just such a conceptual framework for understanding t…

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Frequent coauthors

• Jonathan Haidt

  New York University

  43 shared

• Ravi Iyer

  40 shared

• Spassena Koleva

  39 shared

• Peter Meindl

  American Military Academy

  29 shared

• Peter H. Ditto

  University of California, Irvine

  29 shared

• Brian A. Nosek

  Center for Open Science

  26 shared

• Morteza Dehghani

  22 shared

• Mohammad Atari

  18 shared

Education

• Ph.D., Social Psychology

  University of California, Los Angeles

  2007

• M.A., Social Psychology

  University of California, Los Angeles

  2003

• B.A., Psychology

  University of California, Los Angeles

  2001

Similar researchers at University of Utah

• Glen Kreinerh-26
• Hak-Yoon Kimh-22
• Kristina Diekmannh-20