About

Jenny Fernandez is a marketing executive, start-up advisor, leadership coach, and adjunct lecturer at Columbia University School of Professional Studies. As an Adjunct Lecturer of Marketing, she encourages students to think strategically about the role of the service economy in driving customer and shareholder value, emphasizing marketing's interdisciplinary nature, including its connection to customers, value propositions, direct-to-consumer models, customer reach, and the customer journey. With over 20 years of experience managing, launching, and growing brands, as well as leading strategic business turnarounds globally, Professor Fernandez brings extensive expertise in marketing, innovation, and business management. She is currently the VP of Marketing at Loacker USA and has held leadership roles at Merlin Entertainments, managing the North American entertainment brand portfolio, and at Mondelēz International as North America Marketing Director and Head of Commercialization, where she drove brand equity and integrated marketing communications, including leading the global Oreo brand in Asia Pacific. Her prior experience includes management consulting at Accenture, focusing on retail and manufacturing clients such as J. C. Penney, Nordstrom, and Pepsi Bottling Group. Professor Fernandez holds an MBA in Marketing from Northwestern University and a B.A. and B.S. in Mathematics & Operations Research from Columbia University. She is also active in speaking engagements and moderates panels on leadership, marketing, and business growth.

Research topics

• Chemistry
• Biophysics
• Crystallography
• Chemical physics
• Nanotechnology

Recent grants

• NIH Grant R01HL066030

  NIH · $5.0M · 2015

• Nanomechanics of bacterial adhesion

  NIH · $1.4M · 2001–2019

• IDBR: High throughput single molecule AFM force-spectrometer

  NSF · $887k · 2013–2016

• Single molecule studies of titin elasticity

  NIH · $7.7M · 1999–2018

• Protein dynamics under force

  NIH · $727k · 2019–2024

Frequent coauthors

• Hongbin Li

  Fudan University

  32 shared

• Sergi Garcia-Manyes

  London Centre for Nanotechnology

  27 shared

• Andrés F. Oberhauser

  The University of Texas Medical Branch at Galveston

  23 shared

• Mariano Carrión‐Vázquez

  Instituto Cajal

  21 shared

• Piotr E. Marszałek

  Duke University

  17 shared

• Jaime Andrés Rivas‐Pardo

  Universidad Mayor

  17 shared

• Carmen L. Badilla

  Columbia University

  16 shared

• Atom Sarkar

  16 shared

Awards & honors

• Columbia SPS CUNY Fellowship
• Columbia HBCU Fellowship Program

Similar researchers at Columbia University

• Eric R. Kandelh-248
• René Henh-177
• Peter D Kwongh-176
• Lawrence Elliot Friedh-171
• Tom Maniatish-162