Jennifer Cantrell

About

Jennifer Cantrell, DrPH, MPA, is an Associate Professor in the Department of Social and Behavioral Sciences at the NYU School of Global Public Health. Her research investigates emerging trends in tobacco and nicotine use, industry marketing, and explores clinical, countermarketing, and policy interventions aimed at reducing tobacco's appeal and promoting health equity. She currently leads a National Cancer Institute-funded study that uses Multiphase Optimization Strategy (MOST), implementation science, and decision analysis to optimize cessation treatments for smokers living with HIV within clinical care settings. Her work employs diverse data sources and methods to analyze evolving tobacco and nicotine use patterns and the commercial determinants influencing these behaviors, with a focus on digital counter-marketing strategies and effective messaging.

Research topics

• Computer Science
• Psychology
• Computer Security
• Medicine
• Business
• World Wide Web
• Family medicine
• Internal medicine
• Demography
• Microeconomics

Selected publications

• Patterns of E-cigarette Use and Subsequent Cigarette Smoking Cessation Over 2 Years (2013/2014–2015/2016) in the Population Assessment of Tobacco and Health Study

  Nicotine & Tobacco Research · 2020 · 81 citations

  INTRODUCTION: Understanding the population impact of e-cigarettes requires determining their effect on cigarette smoking cessation. METHODS: Using the US Population Assessment of Tobacco and Health cohort, we examined smoking cessation among adult current cigarette smokers at Wave 1 with follow-up data at Waves 2 and 3 (n = 9724). RESULTS: By Wave 3 (2015/2016), 17.3% of smokers had quit smoking. Smokers using e-cigarettes daily or who increased to daily use over the three waves were two to four…

  PublisherOA PDFDOI

• Impact of e-cigarette and cigarette prices on youth and young adult e-cigarette and cigarette behaviour: evidence from a national longitudinal cohort

  Tobacco Control · 2019-06-05 · 52 citations

  article1st authorCorresponding

  INTRODUCTION: Understanding the impact of prices for tobacco and nicotine products is critical for creating policies to prevent use among young people. This study examines the impact of electronic cigarette (e-cigarette) and cigarette prices on current e-cigarette and cigarette use among youth and young adults. METHODS: Data were from a national probability-based sample aged 15-21 collected in 2014 and followed every 6 months for 2.5 years through 2016. We conducted separate conditional likeliho…

  PublisherDOI

• Effects of a Social Media Intervention on Vaping Intentions: Randomized Dose-Response Experiment

  Journal of Medical Internet Research · 2024-02-08 · 17 citations

  articleOpen access

  BACKGROUND: e-Cigarette use, especially by young adults, is at unacceptably high levels and represents a public health risk factor. Digital media are increasingly being used to deliver antivaping campaigns, but little is known about their effectiveness or the dose-response effects of content delivery. OBJECTIVE: The objectives of this study were to evaluate (1) the effectiveness of a 60-day antivaping social media intervention in changing vaping use intentions and beliefs related to the stimulus…

  PublisherOA PDFDOI

• Examining differences in cigarette smoking prevalence among young adults across national surveillance surveys

  PLoS ONE · 2019-12-13 · 13 citations

  articleOpen accessCorresponding

  Accurate smoking prevalence data is critical for monitoring, surveillance, and evaluation. However, estimates of prevalence vary across surveys due to various factors. This study examines smoking prevalence estimates for 18-21 year olds across six U.S. national telephone, online and in-person surveys for the years 2013 and 2014. Estimates of ever smoking ranged from 35% to 55%. Current smoking ranged from 16% to 30%. Across the three modalities, household surveys were found to yield the highest…

  PublisherDOI

• The Effectiveness of Online Messages for Promoting Smoking Cessation Resources: Predicting Nationwide Campaign Effects From Neural Responses in the EX Campaign

  Frontiers in Human Neuroscience · 2020 · 12 citations

  fMRI, and we also obtained subjective evaluations of each banner. Neural indices were derived based on: (i) message-evoked activity in specific brain regions; and (ii) spatially distributed response patterns, both selected based on prior research and theoretical considerations. Next, we connected the neural and subjective data with an independent, objective outcome of message success, which is the per-banner click-through rate in the real-world campaign. Results show that messages evoking brain…

  PublisherOA PDFDOI

Frequent coauthors

• Donna Vallone

  American Legacy Foundation

  208 shared

• Elizabeth C. Hair

  American Legacy Foundation

  126 shared

• Jessica M. Rath

  American Legacy Foundation

  64 shared

• Morgane Bennett

  56 shared

• Thomas Kirchner

  New York University

  47 shared

• Ollie Ganz

  Rutgers, The State University of New Jersey

  43 shared

• Vinu Ilakkuvan

  Milken Institute

  42 shared

• Haijun Xiao

  United States Food and Drug Administration

  28 shared

Awards & honors

• National Institutes of Health Loan Repayment Program award f…

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