James L. Ginter

About

Professor James L. Ginter is a Professor Emeritus in the Department of Marketing & Logistics at the Max M. Fisher College of Business. Prior to his retirement in June 2003, he held several distinguished positions including Dean’s Distinguished Professor, Professor of Marketing, Co-Director of the Supply Chain Management Research Group, Academic Director of MBA Programs, and Chair of the Department of Marketing. His research focuses on strategic management and the development and application of quantitative models for management decisions. He has presented his research across the United States, Europe, and Australia, and has been published in reputable journals such as the Journal of Marketing Research, Marketing Sciences, and Management Science. Professor Ginter has also served as a consultant to various organizations on research and management problems and is active in numerous professional organizations. Throughout his career, he has been recognized with three college awards for outstanding graduate teaching.

Research topics

• Business
• Marketing
• Psychology
• Econometrics
• Advertising

Selected publications

• Market Segmentation, Product Differentiation, and Marketing Strategy

  Journal of Marketing · 1987-04-01 · 422 citations

  articleSenior author

  Despite the pervasive use of the terms “market segmentation” and “product differentiation,” there has been and continues to be considerable misunderstanding about their meaning and use. The authors attempt to lessen the confusion by the use of traditional and contemporary economic theory and product preference maps.

  PublisherDOI

• Market Segmentation, Product Differentiation, and Marketing Strategy

  Journal of Marketing · 1987-04-01 · 350 citations

  articleSenior author

  Despite the pervasive use of the terms “market segmentation” and “product differentiation,” there has been and continues to be considerable misunderstanding about their meaning and use. The authors attempt to lessen the confusion by the use of traditional and contemporary economic theory and product preference maps.

  PublisherDOI

• Incorporating Prior Knowledge into the Analysis of Conjoint Studies

  Journal of Marketing Research · 1995-05-01 · 240 citations

  articleSenior author

  The authors use conjoint analysis to provide interval-level estimates of part-worths allowing tradeoffs among attribute levels to be examined. Researchers often possess prior information about the part-worths, such as the order and range restrictions of product attribute levels. It is known, for example, that consumers would rather pay less for a specific product given that all other product attribute levels are unchanged. The authors present a Bayesian approach to incorporate prior ordinal info…

  PublisherDOI

• A Hierarchical Bayes Model of Primary and Secondary Demand

  Marketing Science · 1998-02-01 · 213 citations

  articleSenior author

  Product design, pricing policies, and promotional activities influence the primary and secondary demand for goods and services. Brand managers need to develop an understanding of the relationships between marketing mix decisions and consumer decisions of whether to purchase in the product category, which brand to buy, and how much to consume. Knowledge about factors most effective in influencing primary and secondary demand of a product allows firms to grow by enhancing their market share as wel…

  PublisherDOI

• The effects of in-store displays and feature advertising on consideration sets

  International Journal of Research in Marketing · 1995-05-01 · 161 citations

  articleSenior author
  PublisherDOI

Frequent coauthors

• Greg M. Allenby

  The Ohio State University

  14 shared

• Neeraj Arora

  6 shared

• Carl Obermiller

  Seattle University

  2 shared

• Martha C. Cooper

  The Ohio State University

  2 shared

• Cynthia Fraser

  University of Virginia

  2 shared

• Frederick D. Sturdivant

  2 shared

• Thomas J. Page

  University Hospital Lewisham

  2 shared

• Peter R. Dickson

  2 shared

Awards & honors

• outstanding graduate teaching award (three-time)

Similar researchers at Ohio State University

• Douglas M. Lamberth-48
• A. Michael Knemeyerh-44