Idris Adjerid

About

Idris Adjerid is an associate professor in Business Information Technology at the Pamplin College of Business at Virginia Tech. He received his Ph.D. in information systems and management from Carnegie Mellon University and earned both an MBA and a bachelor’s degree in business information technology from Virginia Tech. His research uses econometric methods as well as lab and field experiments and consists of two, often overlapping, streams. The first stream focuses on the economics of privacy, with a focus on the intersection of behavioral economics and privacy decision-making. The second stream focuses on the economics of health care technologies. His work has been published in leading journals, including Management Science, Information Systems Research, MIS Quarterly, American Psychologist, and ACM Computing Surveys. His research and expert commentary have been cited by numerous outlets in the popular press, including The New York Times, the Wall Street Journal, the Washington Post, Wired, Politico, and USA Today.

Research topics

• Computer Security
• Computer Science
• Business
• Political Science
• Internet privacy
• Economics
• Marketing
• Industrial organization
• Risk analysis (engineering)
• International trade

Selected publications

• Consumer Consent and Firm Targeting After GDPR: The Case of a Large Telecom Provider

  Management Science · 2021 · 101 citations

  Senior authorCorresponding

  The general data protection regulation (GDPR) represents a dramatic shift in global privacy regulation. We focus on GDPR’s enhanced consumer consent requirements that aim to provide transparent and active elicitation of data allowances. We evaluate the effect of enhanced consent on consumer opt-in behavior and on firm behavior and outcomes after consent is solicited. Utilizing an experiment at a large telecommunications provider with operations in Europe, we find that opt-in for different data t…

  PublisherDOI

• Improving vulnerability remediation through better exploit prediction

  Journal of Cybersecurity · 2020 · 97 citations

  Abstract Despite significant innovations in IT security products and research over the past 20 years, the information security field is still immature and struggling. Practitioners lack the ability to properly assess cyber risk, and decision-makers continue to be paralyzed by vulnerability scanners that overload their staff with mountains of scan results. In order to cope, firms prioritize vulnerability remediation using crude heuristics and limited data, though they are still too often breached…

  PublisherOA PDFDOI

• Too Good to Be True: Firm Social Performance and the Risk of Data Breach

  Information Systems Research · 2020 · 92 citations

  Data breaches are now a daily occurrence. What corporate leaders may not realize is that certain actions they are taking in the social responsibility space may, in fact, be placing a proverbial target on their backs. Indeed, there is evidence that the hacking community is not homogeneous, and at least some hackers from both internal and external sources appear to be motivated by what they dislike as opposed to solely financial gain. Recent hacks against the World Health Organization, as a result…

  PublisherDOI

• Health Wearables, Gamification, and Healthful Activity

  Management Science · 2022-12-19 · 48 citations

  articleOpen access

  Health wearables in combination with gamification enable interventions that have the potential to increase physical activity—a key determinant of health. However, the extant literature does not provide conclusive evidence on the benefits of gamification, and there are persistent concerns that competition-based gamification approaches will only benefit those who are highly active at the expense of those who are sedentary. We investigate the effect of Fitbit leaderboards on the number of steps tak…

  PublisherOA PDFDOI

• Gain-Loss Incentives and Physical Activity: The Role of Choice and Wearable Health Tools

  Management Science · 2021-05-28 · 43 citations

  article1st authorCorresponding

  Economic incentives are a promising approach for improving health behavior but have been limited by their short-lived benefits. In this manuscript, we examine whether coupling economic incentives with motivational tools provided by health wearables can address this limitation and drive longer-term changes in health behavior. We focus on “gain-loss” incentive schemes that offer both an economic reward for goal attainment and a penalty for failure to meet a goal. In an experiment conducted on indi…

  PublisherDOI

Frequent coauthors

• Alessandro Acquisti

  23 shared

• Corey M. Angst

  University of Notre Dame

  18 shared

• George Loewenstein

  10 shared

• Brad N. Greenwood

  George Mason University

  7 shared

• Lorrie Faith Cranor

  Carnegie Mellon University

  6 shared

• Florian Schaub

  University of Michigan–Ann Arbor

  6 shared

• Laura Brandimarte

  6 shared

• Sasha Romanosky

  6 shared

Similar researchers at Virginia Tech

• Doug Andersonh-31
• Blair Allenh-15
• Lori Andersonh-12