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Guangying Chen

· Assistant Professor of Marketing

University of Southern California · Marketing

Active 2005–2023

h-index35
Citations4.9k
Papers786 last 5y
Funding$1.5M

Academic metrics are sourced from OpenAlex and public funding records; values may differ from Google Scholar.

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About

My research primarily focuses on two areas. The first examines the interactions between recommender systems and social media user behavior—specifically content consumption, production, and privacy protection—using field experiments and structural models. The second applies statistical and machine learning approaches to develop novel causal inference methods addressing identification challenges in business research, such as instrumental variable estimation in randomized encouragement designs when the exclusion restriction is violated.

Research topics

  • Physics
  • Chemistry
  • Bioinformatics
  • Astrophysics
  • Oncology
  • Medicine
  • Genetics
  • Radiochemistry
  • Organic chemistry
  • Astrobiology

Selected publications

Recent grants

Frequent coauthors

  • Loı̈c Le Marchand

    Cancer Center of Hawaii

    150 shared
  • Laurence N. Kolonel

    110 shared
  • Brian E. Henderson

    108 shared
  • Christopher A. Haiman

    106 shared
  • Daniel O. Stram

    67 shared
  • Iona Cheng

    UCSF Helen Diller Family Comprehensive Cancer Center

    60 shared
  • Kristine R. Monroe

    University of Southern California

    50 shared
  • Peggy Wan

    50 shared

Education

  • Ph.D., Marketing

    Olin Business School, Washington University in St. Louis

  • M.A., Economics

    Tsinghua University

  • B.A., Economics

    Peking University

  • B.S., Statistics

    Peking University

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