Ellen EversAssociate ProfessorMarketing
University of California, Berkeley · Marketing
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About
Ellen R. K. Evers is an Associate Professor of Marketing at the University of California, Berkeley, Haas School of Business. Her research focuses on understanding the psychology of collecting and the differences between collectors and regular consumers. Evers explores how the way collectors have been studied so far has only focused on atypical collectors, leading to a biased understanding of collectors.
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