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Nova · Professor Researcher · re-ranking top 20…

David A. Aaker

· Professor Emeritus

University of California, Berkeley · Innovation & Design

Active 1969–2023

h-index71
Citations43.9k
Papers2723 last 5y
Funding—
Faculty pageWebsite
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About

David Aaker is a recognized authority on branding and has received numerous awards for his lifetime contributions to the fields of marketing and brand strategy.

Research topics

  • Business
  • Marketing
  • Advertising
  • Computer science
  • Political science

Frequent coauthors

  • Alexander L. Biel

    30 shared

  • Florian Stahl

    University of Bremen

    21 shared

  • Felix Stöckle

    Berlin Heart (Germany)

    21 shared

  • George S. Day

    16 shared

  • Robert Jacobson

    Lawrence Berkeley National Laboratory

    14 shared

  • Erich A. Joachimsthaler

    13 shared

  • Kevin Lane Keller

    7 shared

  • Richard P. Bagozzi

    University of Michigan–Ann Arbor

    6 shared

Awards & honors

  • The Father of Modern Branding
  • Vice Chairman of Prophet
  • Creator of the Aaker Model
  • Revered author, speaker, and thought leader

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