Craig Fox

About

Craig Fox is the Harold Williams Chair and Professor of Management at the UCLA Anderson School of Management. He holds joint appointments as a professor of psychology at the UCLA College of Letters and Sciences and as a professor of medicine in the UCLA Geffen School. Fox is a co-founder of the Behavioral Science & Policy Association and serves as co-editor of its flagship journal, Behavioral Science & Policy. He is also the co-director of the Interdisciplinary Research Group on Behavioral Decision Making at UCLA. His research primarily focuses on decision behavior, especially under conditions of risk and uncertainty, employing a variety of methods including surveys, lab experiments, field studies, archival data analysis, and neuroimaging. Fox’s work emphasizes the application of behavioral economics and social psychology to public and private sector policymaking, aiming to improve policy effectiveness by integrating behavioral science insights. Since joining UCLA in 2003 after six years at Duke University’s Fuqua School of Business, he has taught MBA, executive, and Ph.D. courses in managerial decision-making, negotiation, leadership, strategy, and dynamic management. His research has been published across top journals in management, psychology, economics, law, neuroscience, and general science, contributing significantly to understanding decision-making processes and their implications for policy and organizational behavior.

Research topics

• Computer Science
• Social psychology
• Medicine
• Psychology
• Family medicine
• Economics
• Immunology
• Internet privacy
• Data science
• Positive economics

Selected publications

• A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment

  Proceedings of the National Academy of Sciences · 2021 · 348 citations

  = 47,306) testing 19 nudges delivered to patients via text message and designed to boost adoption of the influenza vaccine. Our findings suggest that text messages sent prior to a primary care visit can boost vaccination rates by an average of 5%. Overall, interventions performed better when they were 1) framed as reminders to get flu shots that were already reserved for the patient and 2) congruent with the sort of communications patients expected to receive from their healthcare provider (i.e.…

  PublisherOA PDFDOI

• The role of trust in the likelihood of receiving a COVID-19 vaccine: Results from a national survey

  Preventive Medicine · 2021 · 128 citations

  DOI

• A Mega-Study of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor’s Appointment

  SSRN Electronic Journal · 2021 · 66 citations

  PublisherDOI

• Details matter: predicting when nudging clinicians will succeed or fail

  BMJ · 2020 · 53 citations

  1st authorCorresponding

  Subtle implementation details can greatly influence the effectiveness of behavioural nudges because of their inherent subjective and social nature, argue Craig Fox and colleagues

  DOI

• Investor Behavior Under Epistemic vs. Aleatory Uncertainty

  Management Science · 2023-03-10 · 29 citations

  articleSenior author

  We provide evidence that investor behavior is sensitive to two dimensions of subjective uncertainty concerning future asset values. Investors vary in the extent to which they attribute market uncertainty to (1) missing knowledge, skill, or information (epistemic uncertainty) and (2) chance or stochastic processes (aleatory uncertainty). Investors who view stock market uncertainty as higher in epistemicness (knowability) are more likely to reduce uncertainty by seeking guidance from experts and a…

  PublisherDOI

Recent grants

• Distinguishing Two Dimensions of Subjective Uncertainty

  NSF · $558k · 2014–2019

Frequent coauthors

• Noah J. Goldstein

  University of California, Los Angeles

  54 shared

• Jeffrey A. Linder

  Northwestern University

  40 shared

• Daniella Meeker

  Linde (United States)

  38 shared

• Jason N. Doctor

  University of Southern California

  38 shared

• Mark W. Friedberg

  Blue Cross Blue Shield of Massachusetts

  38 shared

• Stephen D. Persell

  Northwestern University

  30 shared

• Robert H. Brook

  28 shared

• Marcia M. Russell

  University of California, Los Angeles

  28 shared

Education

• Ph.D., M.A., Psychology

  Stanford University

  1994

• A.B., Economics and Psychology

  University of California at Berkeley

  1989

Awards & honors

• Harold Williams Chair and Professor of Management at UCLA An…

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