Celia GaertigAssistant ProfessorMarketing
University of California, Berkeley · Marketing
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About
Celia Gaertig is a behavioral marketing researcher who studies how consumers make judgments and decisions under uncertainty. Her research challenges common assumptions about how consumers react to uncertainty, showing that uncertainty is not always penalized and can sometimes increase credibility or influence. She also investigates how people make estimates under uncertainty, including format effects in combining numeric versus verbal probabilities, anchoring, and the wisdom of the inner crowd.
Awards & honors
- Society for Judgment and Decision Making (SJDM) Best Paper A…
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