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Cassie Mogilner Holmes

Cassie Mogilner Holmes

· Professor of Marketing and Behavioral Decision Making, Bud Knapp Marketing Professorship

University of California, Los Angeles · Marketing

Active 1987–2007

h-index27
Citations16.3k
Papers44
Funding—

Academic metrics are sourced from OpenAlex and public funding records; values may differ from Google Scholar.

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About

Cassie Mogilner Holmes is a professor of marketing and behavioral decision making at UCLA Anderson School of Management, holding the Bud Knapp Marketing Professorship. Her research focuses on happiness, emphasizing the role of time in well-being. She studies how focusing on time rather than money can increase happiness, how the meaning of happiness evolves over a lifetime, and the happiness derived from ordinary and extraordinary experiences. Her findings highlight the importance of personal connections and being present in the moment for overall happiness. Holmes has published her research in top academic journals such as Psychological Science and the Journal of Consumer Research. Her work has been featured in prominent media outlets including NPR, The Economist, The New York Times, the Wall Street Journal, Scientific American, and the Boston Globe. She developed and teaches a popular course on applying the science of happiness to life design, which informs her book, 'Happier Hour,' a Wall Street Journal bestseller and Amazon Best Book of 2022. Prior to UCLA, she was a tenured faculty member at the Wharton School at the University of Pennsylvania, where she taught strategic brand management. Holmes earned her Ph.D. in marketing from Stanford and her B.A. in psychology from Columbia University.

Research topics

  • Computer science
  • Neuroscience
  • Artificial intelligence
  • Anatomy
  • Biology

Selected publications

Frequent coauthors

  • Alan C. Evans

    Montreal Neurological Institute and Hospital

    27 shared

  • D. Louis Collins

    Rutgers, The State University of New Jersey

    15 shared

  • Lynda Mainville

    McGill University

    14 shared

  • Arthur W. Toga

    14 shared

  • Barbara E. Jones

    12 shared

  • David MacDonald

    Minneapolis VA Medical Center

    11 shared

  • Noor Jehan Kabani

    Sunnybrook Health Science Centre

    11 shared

  • Paul M. Thompson

    University of Southern California

    10 shared

Awards & honors

  • Early Career Award from the Association of Consumer Research
  • Early Career Award from the Society of Consumer Psychology
  • Best 40 Business Professors Under 40 by Poets & Quants

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