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Ayelet Fishbach

Ayelet Fishbach

· Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing

University of Chicago · Behavioral Science

Active 1996–2026

h-index60
Citations14.0k
Papers23141 last 5y
Funding

Academic metrics are sourced from OpenAlex and public funding records; values may differ from Google Scholar.

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About

Ayelet Fishbach, PhD, is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business. She is an expert on motivation and decision making and the author of Get it Done: Surprising Lessons from the Science of Motivation.

Research topics

  • Computer Science
  • Psychology
  • Artificial Intelligence
  • Social psychology
  • Cognitive psychology
  • Political Science
  • Psychotherapist
  • Epistemology
  • Environmental health
  • Applied psychology

Selected publications

  • The Structure of Intrinsic Motivation

    Annual Review of Organizational Psychology and Organizational Behavior · 2021 · 305 citations

    1st authorCorresponding

    Intrinsic motivation (IM) is key for persistence at work. When they are intrinsically motivated, people experience work activities as an end in itself, such that the activity and its goal collide. The result is increased interest and enjoyment of work activities. In this article, we review the current state of knowledge on IM, including studies within organizational, cognitive, and social psychology. We distinguish our structural perspective, which defines IM as the overlap between means and end…

  • Megastudies improve the impact of applied behavioural science

    Nature · 2021 · 254 citations

  • The present and future of peer review: Ideas, interventions, and evidence

    Proceedings of the National Academy of Sciences · 2025-01-27 · 65 citations

    articleOpen access

    What is wrong with the peer review system? Is peer review sustainable? Useful? What other models exist? These are central yet contentious questions in today's academic discourse. This perspective critically discusses alternative models and revisions to the peer review system. The authors highlight possible changes to the peer review system, with the goal of fostering further dialog among the main stakeholders, including producers and consumers of scientific research. Neither our list of identifi…

  • Motivating Personal Growth by Seeking Discomfort

    Psychological Science · 2022 · 40 citations

    Senior authorCorresponding

    = 2,163 adults) tested this prediction across various areas of personal growth: taking improvisation classes to increase self-confidence, engaging in expressive writing to process difficult emotions, becoming informed about the COVID-19 health crisis, opening oneself to opposing political viewpoints, and learning about gun violence. Across these areas of personal development, seeking discomfort as a signal of self-growth motivated engagement and increased perceived goal achievement relative to s…

  • The misalignment of incentives in academic publishing and implications for journal reform

    Proceedings of the National Academy of Sciences · 2025-01-27 · 39 citations

    articleOpen access

    For most researchers, academic publishing serves two goals that are often misaligned-knowledge dissemination and establishing scientific credentials. While both goals can encourage research with significant depth and scope, the latter can also pressure scholars to maximize publication metrics. Commercial publishing companies have capitalized on the centrality of publishing to the scientific enterprises of knowledge dissemination and academic recognition to extract large profits from academia by…

Frequent coauthors

  • Kaitlin Woolley

    SC Johnson (United States)

    31 shared
  • Minjung Koo

    17 shared
  • Arie W. Kruglanski

    16 shared
  • Lauren Eskreis-Winkler

    Kellogg's (Canada)

    15 shared
  • Yanping Tu

    14 shared
  • Franklin Shaddy

    University of California, Los Angeles

    14 shared
  • Stacey R. Finkelstein

    Stony Brook University

    12 shared
  • Maferima Touré‐Tillery

    12 shared

Education

  • Ph.D., Marketing

    University of Chicago

    1996
  • M.A., Psychology

    University of Chicago

    1992
  • B.A., Psychology

    Tel Aviv University

    1989

Awards & honors

  • Society of Experimental Social Psychology's Best Dissertatio…
  • Society of Experimental Social Psychology's Career Trajector…
  • Fulbright Educational Foundation Award
  • Provost's Teaching Award from the University of Chicago

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