
Ayelet Fishbach
· Eric J. Gleacher Distinguished Service Professor of Behavioral Science and MarketingUniversity of Chicago · Behavioral Science
Active 1996–2026
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About
Ayelet Fishbach, PhD, is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business. She is an expert on motivation and decision making and the author of Get it Done: Surprising Lessons from the Science of Motivation.
Research topics
- Computer Science
- Psychology
- Artificial Intelligence
- Social psychology
- Cognitive psychology
- Political Science
- Psychotherapist
- Epistemology
- Environmental health
- Applied psychology
Selected publications
The Structure of Intrinsic Motivation
Annual Review of Organizational Psychology and Organizational Behavior · 2021 · 305 citations
1st authorCorrespondingIntrinsic motivation (IM) is key for persistence at work. When they are intrinsically motivated, people experience work activities as an end in itself, such that the activity and its goal collide. The result is increased interest and enjoyment of work activities. In this article, we review the current state of knowledge on IM, including studies within organizational, cognitive, and social psychology. We distinguish our structural perspective, which defines IM as the overlap between means and end…
Megastudies improve the impact of applied behavioural science
Nature · 2021 · 254 citations
The present and future of peer review: Ideas, interventions, and evidence
Proceedings of the National Academy of Sciences · 2025-01-27 · 65 citations
articleOpen accessWhat is wrong with the peer review system? Is peer review sustainable? Useful? What other models exist? These are central yet contentious questions in today's academic discourse. This perspective critically discusses alternative models and revisions to the peer review system. The authors highlight possible changes to the peer review system, with the goal of fostering further dialog among the main stakeholders, including producers and consumers of scientific research. Neither our list of identifi…
Motivating Personal Growth by Seeking Discomfort
Psychological Science · 2022 · 40 citations
Senior authorCorresponding= 2,163 adults) tested this prediction across various areas of personal growth: taking improvisation classes to increase self-confidence, engaging in expressive writing to process difficult emotions, becoming informed about the COVID-19 health crisis, opening oneself to opposing political viewpoints, and learning about gun violence. Across these areas of personal development, seeking discomfort as a signal of self-growth motivated engagement and increased perceived goal achievement relative to s…
The misalignment of incentives in academic publishing and implications for journal reform
Proceedings of the National Academy of Sciences · 2025-01-27 · 39 citations
articleOpen accessFor most researchers, academic publishing serves two goals that are often misaligned-knowledge dissemination and establishing scientific credentials. While both goals can encourage research with significant depth and scope, the latter can also pressure scholars to maximize publication metrics. Commercial publishing companies have capitalized on the centrality of publishing to the scientific enterprises of knowledge dissemination and academic recognition to extract large profits from academia by…
Frequent coauthors
- 31 shared
Kaitlin Woolley
SC Johnson (United States)
- 17 shared
Minjung Koo
- 16 shared
Arie W. Kruglanski
- 15 shared
Lauren Eskreis-Winkler
Kellogg's (Canada)
- 14 shared
Yanping Tu
- 14 shared
Franklin Shaddy
University of California, Los Angeles
- 12 shared
Stacey R. Finkelstein
Stony Brook University
- 12 shared
Maferima Touré‐Tillery
Education
- 1996
Ph.D., Marketing
University of Chicago
- 1992
M.A., Psychology
University of Chicago
- 1989
B.A., Psychology
Tel Aviv University
Awards & honors
- Society of Experimental Social Psychology's Best Dissertatio…
- Society of Experimental Social Psychology's Career Trajector…
- Fulbright Educational Foundation Award
- Provost's Teaching Award from the University of Chicago
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