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Jonathan Casper

Jonathan Casper

· Associate Department Head & ProfessorVerified

North Carolina State University · Parks, Recreation and Tourism Management

Active 1995–2025

h-index24
Citations1.8k
Papers9020 last 5y
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About

Jonathan Casper is an associate department head and professor at NC State University, affiliated with the College of Natural Resources. He is an internationally recognized scholar and educator whose work bridges sport, health promotion, environmental sustainability, and community engagement. Since joining NC State in 2005 as the first tenure-track hire in the Sport Management major, he has built a distinguished career as a teacher, researcher, and leader. His expertise includes strategic marketing across parks, recreation, tourism, and sport, creating inclusive, research-driven, and career-focused learning environments. Casper's teaching excellence has been recognized with several awards, including the NC State Outstanding Teacher Award in 2020, the Alumni Distinguished Undergraduate Professor Award in 2022, and induction into the Academy of Outstanding Teachers. He has also received the Quality Matters National Certification for his graduate course. His mentorship includes chairing or co-chairing six Ph.D. students, serving on over 30 graduate committees, and mentoring undergraduate research projects. His research focuses on sport and health promotion, investigating how sport participation benefits physical, psychological, and social well-being, with notable work on pickleball’s health and social benefits. Additionally, he is a pioneer in examining the relationship between sport and the natural environment, co-editing the first textbook in the field, and influencing policy and practice at organizations such as the Olympics and the ACC. Casper has published extensively, delivered keynote addresses, and is recognized for his collaborative, quantitative research approach. He has served as the Sport Management Undergraduate Program Coordinator since 2009, guiding curriculum development and program growth, and has contributed to sustainability initiatives on campus and in intercollegiate athletics. His service extends to roles in national and international sport ecology and sustainability organizations.

Research topics

  • Political Science
  • Sociology
  • Medicine
  • Psychology
  • Psychiatry
  • Accounting
  • Geography
  • Environmental health
  • Socioeconomics
  • Gerontology
  • Social psychology
  • Business
  • Nursing
  • Public relations

Selected publications

  • Editorial: Climate change and sports events adaptations

    Frontiers in Sports and Active Living · 2025-10-22

    editorialOpen accessSenior authorCorresponding

    Editorial: Climate Change and Sports Events Adaptations Climate change has become a central concern in the global economy and the sports industry, where organizations must move beyond symbolic actions to adopt real, transparent, and effective sustainability practices. Sustainability presents challenges and opportunities for sports management, demanding integration across marketing, communication, and psychology while avoiding risks such as greenwashing. This special issue presents four articles addressing climate change and its adaptations in sports. The first explores a figurational approach to mega-events like the Olympics, emphasizing interdependence, power relations, and the UN Sustainable Development Goals. The second reviews the International Olympic Committee's (IOC) sustainability agenda, highlighting its influence, opportunities, and inconsistencies. The third examines German sports organizations, revealing that climate adaptation remains underdeveloped, with many stakeholders unaware of initiatives despite growing sustainability practices. The fourth, focused on Colombian football, shows that fan pressures influence clubs' sustainability, with social issues being prioritized over environmental ones, while sustainability initiatives enhance fan engagement and economic performance. Future research in sports sustainability should strengthen knowledge transfer, develop effective monitoring, and avoid disciplinary silos. Emphasis on fan communication, emotions, and awareness is essential, as emotional connections and collective behaviors are expected to strongly shape sustainability commitment in the sports industry. Introduction In the new global economy, sustainability has become a central issue both in academia and practice. Nowadays, it is no longer enough for organizations to act and demonstrate their commitment with the environment; they must also show real involvement, a desire to improve practices, and the ability to communicate their efforts in this regard. Climate change is a major area of interest within the field of the sports industry (Acaf et al., 2024). In recent years, there has been an increasing interest in climate change and the adaptations that the sports industry must make in order to not only seek and exploit opportunities, but also to recognize and respond to regulatory obligations (McCullough et al., 2020). According to the authors, it is essential to integrate the natural environment into sports management strategies, interacting with other areas of sports management (e.g., marketing, psychology, and communication) to promote sustainable and informed practices, thus better preparing sports managers to face environmental challenges. Despite growing interest, many organizations face difficulties in effectively integrating sustainable practices into their marketing strategies due to resource constraints, resistance to change, and a lack of specialized knowledge. Indeed, one of the most significant challenges for sports industry organizations is to define and implement their ethical, social, and environmental responsibilities; creating and seizing opportunities (e.g., brand differentiation and digital technologies), while avoiding potential pitfalls such as greenwashing or the use of sustainability for commercial purposes (Manoli, 2025). Overview of the papers in the special issue In this special issue, four articles are outlined under the concept of the reality of climate change and the adaptations that sporting events need to face potential economic, social, and environmental consequences. We divided the presented papers according to four themes: i) a model for mega events; ii) the role of a large sports organization as a driver of sustainability; iii) a cross-sectional study of sustainability in various types of sports organizations; iv) the real impact of fan pressure on a sports organization. i) A model for mega events The importance of environmental sustainability in the sports sector is increasingly being discussed. The first article, by Alison Cain (2023), titled "A figurational approach to environmental sustainability in the context of sport" uses a sociological approach to propose a framework examining how policy development unfolds in the sports context, especially mega-events. Using the example of the Olympic Games, the four interrelated dimensions are presented and applied: lengthening chains of interdependence, established outsider power relations, internalization of social values, and unintended consequences. Since sport is a complex activity, composed of multiple relationships, the relevance given to the United Nations Sustainable Development Goals and their direct repercussions on the sports industry serves as a reminder of what is intended and what is possible. The process presented can facilitate a better understanding of the phenomenon in question. This study has important theoretical and practical applications in the context of climate change and the necessary adaptations that must be made by sports organizations, not only from a conceptual point of view, but also through the practical examples presented. As Daddi et al., (2018) point out in their work on how organization and management theories have been applied in climate change research, although the consistent application of management theories can enhance organizational strategies to address the climate crisis, "the relationship between business climate change strategies and other organizational theories still appears to be unexplored" (p. 456). However, it is a reality that sport can act as a driver of environmental change. In "The Green Waves of Environmental Sustainability in Sport," McCullough et al. (2016) highlight that sports organizations are increasing sustainable practices to reduce ecological impacts. This study also points out that sustainability in sport should be understood as a dynamic and collaborative process among institutions, athletes, and the public, emphasizing the role of fans and community engagement in promoting environmentally responsible behaviors. ii) The role of a large sports organization as a driver of sustainability The second article conducts a policy review focused on the International Olympic Committee's (IOC) environmental sustainability agenda and sustainability initiatives (SI). Alison Cain and Michael Callan (2025) present "Principles in Practice? A Policy Review of the IOC's Environmental Sustainability Agenda." As a global organization with the power to act as a driver of SI, the IOC has a significant impact on SI initiatives, both strategically and in terms of action, regarding desired objectives, policies, practices and principles. Through a study of various documents (e.g., policies, strategies, guidelines, reports, and conferences), the authors conclude that topics such as networks and knowledge transfer, leadership and influence, governance and accountability, and opportunities and obstacles emerge as important in the IOC's influence and performance. This study not only highlights opportunities to leverage stakeholders in SI better, but also points out flaws, inconsistencies, and some ambiguity in the work of this important global organization. Daddi et al. (2016), in their article "Exploring the Link Between Institutional Pressures and the Effectiveness of Environmental Management Systems: An Empirical Study," investigate how institutional pressures influence the effectiveness of environmental management systems. The authors analyze organizations that have adopted environmental practices and identify regulatory, social, and market factors as key drivers. Compliance with external pressures enhances firms' credibility and environmental outcomes. For the authors, the interaction between institutional forces and internal management is essential to improving sustainable performance, especially given the "more positive influence of mimetic and normative pressure" (p. 1). In the sports industry, particularly in US college athletics departments, sustainability practices were examined by Casper et al. (2012). By identifying levels of environmental awareness and actions taken to reduce impacts, the authors revealed that while some universities have clear policies, many still lack consistent strategies. iii) A cross-sectional study of sustainability in various types of sports organizations The third article is titled "The need to (climate) adapt: perceptions of German sports event planners on the imperative to address climate change," by Kim Werner (2024). Through a study of several sports organizations in Germany, the author aims to explore how sports events are impacted by climate change and identify measures for organizers to address these impacts. Based on a cohesive literature review and subsequent interviews with event planners and organizers of various sizes (local, national, and major events), the conclusion is clear and stark: climate change adaptation is not yet a primary focus in the German sports event context. This study shows, pragmatically, that the implementation of environmental measures by sports event organizers still has a long way to go. Cayolla et al. (2022), in their paper "If You Don't Know Me by Now – The Importance of Sustainability Initiative Awareness for Stakeholders of Professional Sports Organizations" explore the importance of awareness of sustainability initiatives (SIs) for stakeholders of professional sports organizations. They concluded that nearly one-third of stakeholders were unaware of the SIs implemented, indicating a critical need to improve communication about these initiatives. Trendafilova et al. (2013) analyze the role of corporate social responsibility in promoting environmental sustainability in professional sports. On a more positive note, the authors highlight that leagues and clubs are increasingly adopting environmentally friendly practices as part of their image and social responsibility strategies. The study shows that these actions not only reduce environmental impacts but also strengthen reputation and fan engagement. iv) The real impact of fan pressure on a sports organization The fourth article, a study of the most important stakeholder in sports (the fans), is conducted in a less studied region (South America, Colombia), in football, considered the most popular sport in the world (Cayolla & Loureiro, 2013). The article is titled "Understanding fan pressures and its impact on football club sustainability: insights from the Colombian context" by Hernández-Hernández, Londoño-Pineda, and Cano (2025?). With a specific focus on the triple bottom line approach, the authors aimed to evaluate the impact of diverse fan types on the sustainability performance of Colombian football clubs. They conclude that, although evaluated positively, environmental engagement was the least relevant for fans, who prioritize social commitment as more important, followed by the promotion of women's football and the fight against racism. This study reinforces the importance of clubs' efforts to promote greater civic awareness beyond sustainable behavior during events, particularly through the triple bottom line dimension: social, environmental and economic. In a similar vein, Cayolla et al. (2023) investigated how fans perceive sustainability initiatives implemented by professional sports clubs and the subsequent impact on the triple bottom line perspective (TBL) — encompassing social, environmental, and economic dimensions. The study found that fans' perceptions of a club's pro-environmental initiatives positively influenced their social behaviors, such as increased environmental awareness and community engagement, as well as their daily environmental actions. Additionally, these perceptions enhanced fans' economic interactions with the club, including increased attendance and merchandise purchases. That underscores the potential for sports organizations to leverage environmental sustainability efforts not only to benefit the planet but also to strengthen their relationships with fans and enhance economic performance of the club. Previously, Casper et al., (2017) also analyzed whether sustainability practices influence fan engagement and their connection to institutions. The results indicated that environmental efforts can improve organizational image and increase fan support. They concluded that investing in sustainability in sports not only contributes to the environment but also generates benefits in terms of public relations. Research outlook and further research In this special issue, the four articles presented provide relevant contributions to build sustainability models, suggest improvements in knowledge transfer, highlight the need to redirect the focus on sustainability regardless of the organization's size, and emphasize clubs' efforts to ensure fans have a greater understanding of the importance of sustainability. To avoid "new disciplinary silos" (Trendafilova & Ziakas, 2025, p. 1), simple actions such as annual reports, monitoring, controlling, and evaluating the initiatives carried out are crucial for better sustainable performance (Cayolla & Escadas, 2023). Further exploration of foundational themes such as fan consumption, team-fan communications, and brand relationships are other suggestions for the future (Manoli, 2025). Comparing additional audiences besides fans (e.g., young students), from different areas and different countries are also interesting topics of research (Cayolla, Escadas, Mccullough, et al., 2023; Cayolla et al., 2024). Technological advancements, such as artificial intelligence (AI), virtual reality (VR), augmented reality (AR) and extended reality (XR), are expected to evolve and play an even greater role in shaping customer/fan experiences, improving sports operations and supporting responsible initiatives. Future contributions should continuously explore the process of planning, creating, implementing and evaluating sustainability initiatives in sports using emerging technologies, guiding practitioners in developing effective and impactful responsible actions in sports. In the field of sports, characterized by intense emotionality, the study of fans' emotions and how they can be encouraged through responsible initiatives from sports organizations are further avenues for coming developments.. In addition, considering that many behaviors are collective (Trendafilova & Ziakas, 2025), the importance of information and awareness campaigns about sustainability in everyday life becomes even more essential (Gionfriddo et al., 2023).

  • Association of Pickleball Participation With Decreased Perceived Loneliness and Social Isolation: Results of a National Survey

    Journal of Primary Care & Community Health · 2025-07-01 · 1 citations

    articleOpen access

    INTRODUCTION/OBJECTIVES: One in four older adults in the United States (US) reports being socially isolated or lonely, leading to increases in the odds of having heart disease, a stroke, and dementia. Physical activity (PA) has many benefits in this population, both physical and psychological. One such type of PA growing in popularity is pickleball. Our objective was to understand the relationship of pickleball participation with perceived loneliness and social isolation among older adults in the US. METHODS: We conducted a national cross-sectional survey of 825 US adults over age 50 years. We compared the effect of 3 levels of pickleball play history (never played (NP); played previously, not currently (PP); and currently play (CP)) on loneliness and social isolation. RESULTS: Most participants (65%) who had ever played pickleball were still currently playing. Over half of the sample (57%) reported being lonely. The adjusted odds of being lonely were greater for NP (adjusted odds ratio 95% CI = 1.53, 1.04-2.23), and PP (1.95, 1.24-3.05) groups. Compared to NP, PP, and CP groups were found to be associated with having made more social connections and reporting a greater number of social engagements, thus appearing to experience less social isolation. CONCLUSION: Older adults who participate in pickleball had an associated decreased perceived loneliness and reduced risk of social isolation. Further research is needed to determine if recommendations for those able to physically participate in pickleball might result in similar changes to loneliness and social isolation.

  • Adult Sports Participation and Physical Activity: How About Curling?

    Journal of Healthy Eating and Active Living · 2024-10-01 · 1 citations

    articleOpen access

    Despite its well-documented physical and psychosocial benefits, sport remains the least engaged form of physical activity (PA) among adults. Many adults may lack the skills needed to play or continue to play sports and aging adults are more likely to avoid participation for fear of poor performance or injury. A sport that shows great promise for adults seeking new sports participation outlets is curling. Curling is a team sport comprised of four interchangeable positions working collectively to deliver granite stones across a sheet of ice in an effort to outscore the opponent team. While it seems reasonable that walking on ice, "throwing" a 44 lb granite stone across a sheet of ice, and periodically sweeping while walking on ice over a two-hour period would generate at least a moderate amount of physical activity, research to date is quite limited. Therefore, the purpose of this study was to objectively measure the amount and intensity of PA achieved by average recreational curling participants during a typical curling match. Members of a curling club in NC were asked to wear ActiGraph Accelerometers (model GT3X) while they participated in their regularly scheduled curling match. All participants had at least one year of curling experience. Curling matches lasted between 90 and 120 minutes. Participants were asked to indicate their age, gender, and curling position during the match (lead, second, vice, skip) which were matched with accelerometer data. Overall, 110 participants (37 female, 73 male, avg. age 50 yrs) spent most of their curling time in light or moderate-intensity activity (18.1% Sedentary; 49.5% light; 32.4% moderate; .03% vigorous). In terms of minutes, the average participant spent 35.9 minutes engaged in Moderate-to-Vigorous PA (MVPA) per curling experience. This represents 23.9% of the weekly 150min of MVPA suggested by the CDC. Estimates of METs indicated that curling would be classified on the border of light and moderate physical activity. While total step data indicated that participation in beginning curling could make a significant contribution toward meeting the 10,000 - 13,000 daily step recommendation with an average of 2936 steps (~30%) within the curling sessions. The second position had the highest percentage of moderate activity level and a small percentage of vigorous activity. No other position reached a vigorous level. The skip position had the highest amount of sedentary activity as well as light activity. Females had a higher level of moderate activity in comparison to males. However, males reached a small amount of vigorous activity. The age group of 18 - 36 had the highest amount of moderate activity and the lowest amount of sedentary activity. This age group reached an average of 41.0 minutes of MVPA per curling experience. The age group of > 58 had the highest amount of sedentary activity and the lowest amount of moderate activity. Findings clearly show that regardless of position, curling participants achieved a moderate amount of physical activity during typical gameplay and that a majority of playing time was spent engaged in light or moderate levels. Participants should consider playing in one of the first three positions to maximize the amount and intensity of PA achieved while playing. Furthermore, since curling also requires balance, coordination, muscular strength, multitasking, strategic reasoning, and can cater to most physical challenges without compromising the integrity of the game, it may be an ideal sport to promote for adults of all ages and sport abilities. Findings should be used to inform strategies for promoting curling as an opportunity for team sport involvement that has the added value of contributing to daily physical activity. However, access and opportunities to play, especially for underserved populations, are limited. Given that most curling clubs in America are private and require a membership to play (Kanters, et. al, 2023), partnership arrangements between existing clubs and public parks and recreation departments could increase both access and opportunities to play.

  • Perceived Constraints to Pickleball Participation Among Black Older Adults

    Journal of Aging and Physical Activity · 2023-09-28 · 2 citations

    articleOpen access1st authorCorresponding

    Pickleball offers sociopsychological and physical activity benefits for older adults but lacks racial diversity. The purpose of this study was to identify constraints to pickleball participation with Black older adults (65+ years) as well as examine differences based on physical activity and sex. A Qualtrics panel included Black older adults (N = 292) who have heard of pickleball and are physically able to play but have not played. Results found Knowledge, Accessibility, Interpersonal, and Interest were the most salient constraints overall. Multivariate analysis of variance found that those who report low physical activity had significantly higher Interpersonal, Psychological, Costs, and Perceived Racism constraints. Additionally, females report significantly higher Knowledge, Psychological, and Cost constraints compared to males. The results further the theoretical application of constraints to physical activity research and provide insights into practitioner implications to grow the sport of pickleball for Black older adults.

  • An Exploratory Study of a Health and Wellness Intervention on STEM College Students During COVID-19

    Recreational Sports Journal · 2023-02-03 · 3 citations

    articleOpen access

    To address the growing health challenges faced by college students, campus recreation departments have evolved from a primary university intramural sport setting to organizations that have an increased emphasis on student recruitment, retention, and overall wellness. Among the strategies used to attract and engage students in campus recreation programs and services, health coaching shows some promise as a potentially effective intervention strategy. This study examined the efficacy of a university campus recreation health coaching program. Students from Science, Technology, Engineering and Math (STEM) disciplines (n = 34) were provided with individual, group, and virtual support to assist in developing effective strategies for academic success. Fitbit data measuring participants’ sleep and physical activity were collected along with self-reported measures of stress and perceived happiness and focus group qualitative data focused on participants’ perceptions of the program. Despite the COVID-19 pandemic forcing the program to adapt, findings suggest that health coaching may be an effective intervention strategy to help university students cope with the heightened anxiety and stress levels associated with campus life.

  • Physical Activity Associated with Older Adult Pickleball Participation: A Pilot Study

    Recreational Sports Journal · 2023-02-09 · 11 citations

    article1st authorCorresponding

    The quantity and quality of physical activity accrued from recreational pickleball participation have not been published. The purpose of this study was to determine the amount and intensity of physical activity older adults (65 years and older) get from pickleball participation. Thirty-three pickleball participants wore FitbitHR monitors for 2 weeks and logged days/times of pickleball participation. On average, participants spent over 68 min of moderate to vigorous intensity physical activity (MVPA) per playing session. Playing pickleball had beneficial cardiovascular benefits, as participants averaged over 86 min at increased heart rate zones. On average, participants gained significantly more steps on pickleball play days versus non-pickleball play days. Pickleball play days were found to have significantly more MVPA minutes, and participants were significantly less sedentary. The results inform sport and leisure providers evidence that pickleball participation helps older adults meet the Centers for Disease Control and Prevention (CDC)/U.S. Department of Health and Human Services (USHHS) recommended guidelines for MVPA per week if played three or more times. Knowing the health benefits of pickleball may assist sport and leisure managers as they accommodate this popular sport activity.

  • Sport teams’ promotion of plant-based food consumption among fans

    Sport Management Review · 2023-09-28 · 2 citations

    articleOpen accessSenior author

    The study’s goal is to examine the downstream relations of fan awareness of a favorite sport team’s pro-environmental food initiatives, considering fans with different degrees of team identification. Building upon the Awareness-to-Action Continuum, the authors propose two pathways that may help explain reported plant-based food consumption among fans (i.e. eating vegetables, eating vegan food, and avoiding meat), particularly at high (vs. low) degrees of team identification: team value internalization and fan-team personality match. Study 1 surveyed 799 fans of 12 different sport teams from various countries, which had implemented pro-environmental food initiatives in the past. Study 2 used a survey-experimental design to manipulate identification with one selected team from the U.S. (n = 356 fans) and assessed the downstream relations of fan awareness of the team’s pro-environmental food initiatives. The authors control for attitude and subjective norm in their analyses and show that the levels of team identification associate with the relation between fan awareness and reported consumption of plant-based foods via fan-team personality match but not via value internalization. Ironically, the perception of the team’s personality as superior to their own personality among low-identification fans is negatively related to the adoption of a plant-based diet despite high awareness levels.

  • African Americans’ outdoor recreation involvement, leisure satisfaction, and subjective well-being

    Current Psychology · 2022-11-03 · 23 citations

    article
  • Fan Responses of Sponsored Environmental Sustainability Initiatives

    Sustainability · 2022-10-28 · 4 citations

    articleOpen access

    The sport sector is advancing its efforts to be environmentally friendly. These efforts now include corporate sponsored environmental initiatives, yet fans’ responsiveness to such efforts remains unexamined. Specifically, in this study, the corporate-sponsored environmental initiatives of a college athletic department with an established history of environmental commitments were examined to evaluate the influence of a point of attachment, sport brand-sustainability fit, and receptivity to messaging on the sport organization’s desired outcomes of the campaign (i.e., sustainability behavioral, support for environmental initiative corporate partner). Data were collected from college football fans of an institution in the United States Midwest region using an internet-based survey after the 2019 football season (N = 548). We found that most of our hypotheses were supported. Specifically, attachment to athletics, athletics/sustainability fit, and ascription of responsibility to athletics explained 52.7% of the variance of receptivity to messaging from athletics. In turn, receptivity to sustainable messaging and behaviors explained 45.0% of the support for corporate partners. Our results show that sport practitioners should evaluate the ascription of responsibility their fans place on the sport organization to be environmentally responsible, increasing the receptivity of environmental messages and desired outcomes from such efforts. In addition, this study shows the versatility and applicability of the model to actual sponsored environmental sustainability campaigns of a sport organization.

  • Fan Responses of Sponsored Environmental Sustainability Initiatives

    UNC Libraries · 2022-11-05

    articleOpen access1st authorCorresponding

    The sport sector is advancing its efforts to be environmentally friendly. These efforts now include corporate sponsored environmental initiatives, yet fans’ responsiveness to such efforts remains unexamined. Specifically, in this study, the corporate-sponsored environmental initiatives of a college athletic department with an established history of environmental commitments were examined to evaluate the influence of a point of attachment, sport brand-sustainability fit, and receptivity to messaging on the sport organization’s desired outcomes of the campaign (i.e., sustainability behavioral, support for environmental initiative corporate partner). Data were collected from college football fans of an institution in the United States Midwest region using an internet-based survey after the 2019 football season (N = 548). We found that most of our hypotheses were supported. Specifically, attachment to athletics, athletics/sustainability fit, and ascription of responsibility to athletics explained 52.7% of the variance of receptivity to messaging from athletics. In turn, receptivity to sustainable messaging and behaviors explained 45.0% of the support for corporate partners. Our results show that sport practitioners should evaluate the ascription of responsibility their fans place on the sport organization to be environmentally responsible, increasing the receptivity of environmental messages and desired outcomes from such efforts. In addition, this study shows the versatility and applicability of the model to actual sponsored environmental sustainability campaigns of a sport organization.

Frequent coauthors

Education

  • Ph.D., Forest Biometrics

    North Carolina State University

    2006
  • M.S., Forest Resources

    University of Idaho

    2001
  • B.S., Forest Resources

    University of Idaho

    1999

Awards & honors

  • NC State Outstanding Teacher Award (2020)
  • Alumni Distinguished Undergraduate Professor Award (2022)
  • Quality Matters National Certification (2023)
  • NC State Distinguished Alumni Undergraduate Professor Award…
  • NC State Alumni Association Outstanding Teacher Award (2019–…
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